Are you a traffic exchange owner and know everything already. If so just zip down to Trial and Error in Traffic Exchange Ownership.
About 15 years ago I created a poker blog looking to earn from referrals or directing traffic. If you go searching for free traffic, online website hits, get website traffic, etc. you will eventually discover traffic exchanges if not right off the bat. So there was my first exposure. Now putting a blog about poker into traffic exchanges failed to earn me any money. Why did it fail?
Marketing in traffic exchanges is a highly targeted audience for very specific things. The majority of people in them are probably not poker players. A person surfing or building credits in a traffic exchange is looking to get free or low cost traffic to their business. So if you like traffic exchanges, which in my case I did, what does do well in them?
What Does Well in a Traffic Exchange?
- Advertising Another Traffic Exchange– Far from rocket science, advertising a place to get more exposure to a person’s business in a way they are already familiar with and using is very targeted. But as we’ll see later, there is a better approach then just advertising a standard affiliate page.
- An Internet Tool to Help Manage Traffic Exchange Business– You’ll see plenty of management software(most include a downline builder, a way of directing referral traffic to traffic exchanges and tools). It is highly targeted because a person viewing the ad is in a traffic exchange using it and is already familiar with what they are.
- Affiliate Programs that Deal with Making Money in Online Business– Most in traffic exchanges are familiar with being an affiliate since a referral url/link is assigned right on signup to bring more people in.
A Future for Traffic Exchanges
Many will estimate that there are over 10,000 traffic exchanges world wide. Well, it won’t take very long to find out there are a lot of them. But, most of them have very little traffic. Just as death and taxes continue, you’re sure to see another traffic launch soon. Lot’s of people like to take their shot at it and a commercial script has made this even easier to enter the market.
As much as traffic exchange owners would like to see a car manufacturer come in and advertise their brand of car, it is a giant leap from what we see being done currently. Instead, the target market seems to be very, very specific. Interestingly, many of the people using te’s(traffic exchanges) own a car. It’s just that we are not on Ford’s radar. Our reach in sheer numbers is small compared to a television ad. It appears that traffic exchange people are here for some very specific reasons.
There are two big ideas to success in traffic exchange marketing. One is being a website owner and the other is building contacts(building a list). A website owner doesn’t have to create a traffic exchange but they are so highly targeted that many do. There is a lot less risk in creating something that is time proven. But maybe you are one of those people that thinks that being ordinary is the greatest risk off all. Website ownership has some amazing advantages. If you run a successful te then you are collecting email addresses in the process of building a client base that purchases from you. To me double punch is the words I think of.
If you don’t have the funds and/or resources for website ownership you can start with an autoresponder and a splash/capture page maker. Now you will be tasked with the great challenge of having something of VALUE to convince someone to give you their email address. Then you must have emails that are worth listening too. You must keep people’s attention. I want to stress that this is not an easy task. Don’t underestimate it and don’t quit your job thinking you’re gonna be a traffic exchange expert.
I feel that there is such a large population that give up in our industry and I really do feel like asking is there something I could have done different for them? Now if a person looks at the work, is properly informed about what to expect, then decide it isn’t for them… Well, then it’s like anything else in life. They are just looking for something different.
Trial and Error in Traffic Exchange Ownership
At this moment in time, April 13th, 2017, we are about to release a new currency for the traffic exchange industry. Promotional currency isn’t a new concept, yet, we will put our dedication and enthusiasm into a project designed to help the industry we care about. The Legacy Team likes to work from home, likes marketing, and likes traffic exchanges. If you’re a part of this industry as advertiser, hobbyist, or traffic exchange owner we encourage you to support this new effort in community and network.
As I reflect now, after five years, myself a surfer, I feel like I have a greater instinct about the motivations of people that use traffic exchanges. One or more of these probably cover our community: People use the sites to make money, be visible(active branding), collect email addresses for lead generation or share thoughts, entertainment, be part of a group, and/or because they like playing which of these icons are not like the others 🙂
Whatever your reason, we invite you to join the Legacy Team