Tag Archives: email marketing

Santa Checks His List Building Twice!

List Building Santa Check’s it Twice!

 

    If you get yourself a large responsive list then it will feel like Santa is coming to town.  Big gifts will be bestowed upon you!

   What would you give up your email address for?  If your interested in knowing something bad enough you would right.  Therefore, it is indeed what you know and your sharing it in emails that is attractive to a potential subscriber.  It’s also what you might be sharing in the future, so it benefits you to build credibility and to have regular helpful emails going out.

   It’s also fair to say that you might subscribe to learn more about a person and who they know.  You might be interested in who they network with.  What better way to show your interest in a person than showing them your interested in what they have to say in emails.

   So it pays to build relationships if you desire a following.  People may subscribe to start the process of building a relationship with you and your network.

   In addition, I’d like to add it’s what you have to give as well.  For instance, maybe you can offer a discount on something that no one else can.  I’d whip my email address out for something I’d like a discount on, wouldn’t you?

   Hopefully, this got you thinking about what you can offer others to build that list.  Putting this all together, what can you learn that is most valuable to others, who is the most influential, and what do you have to give?  The rest is just presentation right…

Get Your Hall Pass Permission for Email Marketing!

Get the Goat Head, I mean Go Ahead, before Suggesting

   How many times have you seen an alien email hit your inbox?  For the most part known as spam, it’s not very effective in terms of conversion.

   Contrast that with an email that somebody actually wants to read and receive.  Your open rate will sky rocket and your eventual suggestions will get the attention they need.  Check out what a famous marketer, Seth Godin, thinks permission marketing is.

   Looking around in our industry surfing I think there is a lack of list building that reflects a personal nature and relationship building.  Some may argue that there is a lack of list building in general.  It begs the question why when there is a tool to easily help you email market.  You can learn to make your own capture pages as well.

   You may see websites from affiliates that ask for an email address and those sites may already have made email series, but, the personal, original construction of an email series is kind of rare.  If sticking out is part of the marketing game then taking on this little bit of extra work is worth it.

   People are looking for unique, accurate insight that they can’t get any where else.  Many times I believe our industry is short on ideas to attract email subscriptions and what to write about.

   I’d like to brain storm with you.  Free, helpful stuff is always a good trade for an email.

Ideas to Capture an Email Address

Free Traffic Report– Direct them to the CSN training to see how much money has come in on average per signup and the total amount of signups from specific traffic sources.  In addition, you might gather the various traffic ranking lists and give your unique insight and tips.

A Free Ebook– They subscribe and then receive a useful ebook to help them.

The Giveaway– Have a contest to give away something of high value.  Obviously, you can’t get everyone a big prize, but, people will give you their email address for a chance.  If your a blogger, I went ahead and researched some plugins to help.

Some specific examples:

Where to find the Best Hot Buck Places

How to win at collecting CTP XP

Tips for Motivation

Tips for Health for Working from Home

   Please leave some comments if you have some helpful ideas.

Remember the personal branding.  Think about putting your picture or video on the capture page.  Lastly, treat your list right by providing useful information to show you care.

   List building has the advantage of potential repeat sales and it’s a low cost way of internet business when it comes down to it.  Constructing an entire website requires a bigger investment and you may not be ready for that.

Name One Big Business and I Guarantee It Funnels!

All Roads Lead to Rome

Just as Blogging, Social Media, and Emails Lead Back to…?

Big Business and Profit!

   As you approach making money online and creating a business think of a funnel, a jelly fish, and foot prints in the sand.

   Let’s start off with defining a sales funnel.  A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer.- as defined by Convertwithcontent.com

   Here are a couple images on sales funnels to get our juices rolling.  The first from McKinsey and Company.  The second from Kevan Lee with blog.bufferapp.com.

   An easy way to study this is to view the advertisement of the sales funnel Brandmetool.  We advertise BMT to be seen(awareness) in traffic exchanges because its highly targeted.  Brandmetool is about traffic sources.  Some people will see or be aware of BMT in social media and blogging.  The larger numbers of people begin on the left and we funnel down lower and lower to advocates.

   We didn’t cover the jelly fish and sand walking yet, so you’ll have to say tuned!

   Next, let’s discuss a possible, entire sales funnel for your very own online business.

   If you start with affiliate work such as the Cash Surfing Network and/or Brandmetool then you’ll face a similar challenge as us.

   That challenge is where to bring awareness to the top of your funnel.  The top of your funnel as an affiliate may be a BMT capture page, CSN capture page, or a blog and/or capture page about working from home, working online, increasing website traffic, generating part time income online, etc.  It makes sense that the more general your topic is the more competition you will have.

   If you would like to read more about funnels, this post from buffer is quite detailed, How to Build Social Media into Your Sales Funnel.

   The jelly fish and foot prints in the sand.

   A jelly fish has long tentacles that food runs into and gets caught.  It’s useful to think of making our online presence like big jelly fish.  We want to be seen in many different places(tentacles) and have them all lead back to our sales funnel.  Paid advertising, blogs, social media, and emails are all examples of ways of reaching people(tentacles).  Obviously, we will not be stinging our finder, but instead, we will inject them with value so they are happy they found us.

   Foot prints in the sand is another way to illustrate leaving pathways that lead back to your sales funnel.  As you walk along through the internet make sure to leave digital foot prints.  Always leave the way back to you and your sales funnel.  Now that you have these vivid pictures you won’t forget 🙂

   Show me a big business and they’ll be using emails, have a social media presence, and have a blog.  To them a sales funnel is as easy as walking in the sand.

6 Indisputable Business Truths Online

Trust Ye Business Truths

 

Stick to the truths and your business will end up as pretty as the picture.  This is from the first out going email in a Brandmetool capture series.  Hope you can take something away from it.

Here are the 6 Online Business Truths:

1. People Buy from Those that They Know, Like, and Trust
2. Better Designs Have More Success
3. Social Media is Capable of Giving Us Free Traffic
4. An Email List Leads to REPEAT Sales, Not Just One
5. The Easiest and Fastest Sign Up Process is Best
6. A Network is Needed for Big Success

Brandmetool Does This:

A. Massively Builds Your Presence
B. Gives You Beautiful Designs from Professionals
C. Sets You Up for Fast Social Media Connections
D. Builds your List
E. Has the Fastest Sign Up Process
F. Gives You a Network

 

  1. People Buy from Those that They Know, Like, and Trust– I know it’s so classic that it goes without saying, but, one of my favorite sayings is fundamentals win football games and that will be proven until the end of time.  People can meet you so to speak for the first time in video so get a jump on your competition and use it.  Check out this last post on the rate of video consumption estimated in future years, Leave Nothing to Chance, Hard Core Business #6 #5 also has a bit on relationships.

 

My personal favorite way of networking, meeting new people, and building relationships is blab.im  I’m really pleased with this live 4 man/woman video interface.  It’s clean look and ease of use has been the first video cast that I have been satisfied with.  Swing in and meet us at 6pm Eastern Monday-Friday show name “Legacy Hours”.

2. Better Designs Have More SuccessWhat Does the Big D Mean for Your Business.

3. Social Media Gives us Free TrafficTwitter Power and Sharing and Content Marketing

4. An Email List Leads to Repeat Sales, Not Just One– One of the easiest ways to ensure the growth of your business is to have a growing, responsive email list.  Don’t just bring someone into one program, do it time and time again.

5. The Easiest and Fastest Sign Up Process is Best– Pretty common sense here.  If your signup process is complicated your going to lose people.  Also, everyone wants to do things fast or they give up some times.  Don’t lose those people.  You also may enjoy a post on perfecting user experience, Terrible User Experience Costs Huge Money! 3 Steps Change it Now.

6. A Network is Needed for Big Success– Maybe you can build a big business on your own, but, you will have a huge business if you have the help of a network.  We love working with people, swing in and meet us at the 6pm eastern Monday-Friday “Legacy Hours” show at blab.im

   In summary, make sure you apply the six business truths above.  If Brandmetool can be a part of that process for you then great!  Just remember, fundamentals win football games, and so it is for business games too 😉

Take It! Easy Blueprint Powerfully Redeems Your Business!

A Story of Redemption Improves Your Business

   Homeless, broken, and with no education in business.  It’s not a pretty start, but, it was the truth.  It was a world that lacked purpose and easily could be compared to a mental prison.  How on earth did I escape?

   Sometimes a tiny break in the wall gives you hope and a place to start.  That tiny break with Jon Olson.  The man is a huge spirit that believes in his industry and the people that work within it.  When you think that you lack the compacity to inspire, empower, and change someone’s life you are 100% dead wrong.

   To further this point, let’s look at the advice from the great business sage.

   “A lot of people have gone further than they thought they could because someone else thought they could”– Zig Ziglar

   These are the very reasons for any human being to get up in the morning.  I’d like to ask you one simple question.

   True or False: Helping another is one of the most rewarding feelings and helps heal your own inner struggles by taking you outside yourself?

   Because I know your human, I know the answer will overwhelmingly be answered true.

   From a business standpoint what happened to me and what can we learn from the situation.

   1. Don’t Start a Business Without Research: If I had followed rule number 1 all future problems could have been avoided.  That is the power of knowledge front and center.  I impulsively jumped into the business and it’s really a life lesson here as well.  Continuous impulsive decisions is not a prescription for success.

   2. Don’t Start a Business Underfunded: Ok I understand that in our industry people are experimenting with us as free members.  However, the basic investment is going to save you time and realistically make you more of a real business.  The list, collection of email addresses, is huge in online business.  You need an auto-responder or email service.  Next, you need to know where you are getting success so you can advertise there until saturated.  Then just maintain there for branding purposes if needed.  The answer to this is Trck.me.

   Big businesses need funding for design, programming, marketing, customer service, and advertising.   This leads us right into the next point.

   3. Don’t Cut Corners.  Instead Outsource Where Needed: When you slack on one of the above elements you are costing yourself time.  Time is money for the most part.  Let’s take design for example.  Promoting a bad design prevents people from joining your site.  This makes your promotional efforts more difficult and more expensive.  Don’t try to do everything yourself.  Stick to your talents and stay out of the way when it isn’t your specialty.

   4. Have Your Connections in Order and Work on Building Relationships: This was one thing that I was sort of getting right.  I was contacting a lot of people and participating in the community.  The problem was everything else was out of whack.  Just don’t forget to participate in your industry community and reach out to people that are already established.  Many will have helpful advice and can help you get off the ground and maintain your business.

   In summary, if you are broken then keep trying.  Find your inspiration so you can give it to others.  Follow the above 4 suggestions to business success.  This will surely put you on the right path.