Get the Goat Head, I mean Go Ahead, before Suggesting
How many times have you seen an alien email hit your inbox? For the most part known as spam, it’s not very effective in terms of conversion.
Contrast that with an email that somebody actually wants to read and receive. Your open rate will sky rocket and your eventual suggestions will get the attention they need. Check out what a famous marketer, Seth Godin, thinks permission marketing is.
Looking around in our industry surfing I think there is a lack of list building that reflects a personal nature and relationship building. Some may argue that there is a lack of list building in general. It begs the question why when there is a tool to easily help you email market. You can learn to make your own capture pages as well.
You may see websites from affiliates that ask for an email address and those sites may already have made email series, but, the personal, original construction of an email series is kind of rare. If sticking out is part of the marketing game then taking on this little bit of extra work is worth it.
People are looking for unique, accurate insight that they can’t get any where else. Many times I believe our industry is short on ideas to attract email subscriptions and what to write about.
I’d like to brain storm with you. Free, helpful stuff is always a good trade for an email.
Ideas to Capture an Email Address
Free Traffic Report– Direct them to the CSN training to see how much money has come in on average per signup and the total amount of signups from specific traffic sources. In addition, you might gather the various traffic ranking lists and give your unique insight and tips.
A Free Ebook– They subscribe and then receive a useful ebook to help them.
The Giveaway– Have a contest to give away something of high value. Obviously, you can’t get everyone a big prize, but, people will give you their email address for a chance. If your a blogger, I went ahead and researched some plugins to help.
Some specific examples:
Where to find the Best Hot Buck Places
How to win at collecting CTP XP
Tips for Motivation
Tips for Health for Working from Home
Please leave some comments if you have some helpful ideas.
Remember the personal branding. Think about putting your picture or video on the capture page. Lastly, treat your list right by providing useful information to show you care.
List building has the advantage of potential repeat sales and it’s a low cost way of internet business when it comes down to it. Constructing an entire website requires a bigger investment and you may not be ready for that.