Category Archives: viral traffic

Power Marketing in 2016… Your Problems Demystified!

marketing in 2016

How Marketing Looked in Late 2015

  1. Original Content Marketing– Bloggers, magazines, company websites, etc. use how to’s, product release information, statistics, and interviews all to drive traffic in to raise brand awareness(a company’s presence), have back door products, and/or collect an email address.

2. Social Media Amplifies Your Message– With sharing networks like facebook having over a billion users, it is a fact that a good network will boost your exposure.  Making things easy to share and establishing a community means a lot of your marketing work is done.

Stunning, useful, original content is best, but, providing useful information to your like minded group is beneficial as well.

Here is What 2016 Will Look Like!

  1. The game stays largely the same, BUT, Video is big.  Video consumption online is huge and growing fast.  Plenty of statistics are out there to back that up.

2. In 2016 a growing importance will be put on Live Streaming Video with platforms that perform like Blab.  Periscope and Snapchat already have 100’s of millions of users!

HERE IS THE BIG REASON:  People want to connect, understand each other, see someone that doesn’t hide, and verify a person understands their subject.

Why? People yearn for the handshake, face each other style of business simply because we are social creatures.  We were made that way.  In addition, the spending of time on phones and computers only fuels the fire.  The need for human connection is there and we are supporting technology that brings us closer to it.

2016 is Yours!  Just be visible in video and don’t leave out live video!

 

 

 

Are You Strong Enough to Be a Marketing Artist?

The marketing show is exactly what it is all about.  It is showmanship that sets mediocre marketers a part from great ones.

Any intelligent person can research content and put something out there for consumption to bring traffic in…

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Be a Marketing Artist!

However, it’s a marketing artist that makes content remarkable and has a chance at real viral activity.  I would like to include an article on 10x content and I would like to draw specific attention to Rand Fishkin’s 10x Content Article which states:

Criteria for 10X Content:

 

  • Provides a uniquely positive user experience through the user interface, visuals, layout, fonts, patterns, etc.
  • Delivers content that is some substantive combination of high-quality, trustworthy, useful, interesting, and
  • Is considerably different in scope and detail from other works on similar topics
  • Loads quickly and is usable on any device or browser
  • Creates an emotional response of awe, surprise, joy, anticipation, and/or admiration
  • Has achieved an impressive quantity of amplification (through shares on social networks and/or links)
  • Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources.

   Pay close attention to the words uniquely, considerably different, and creates.  The modern era of marketing is asking YOU to be an artist!  That’s good news because I was concerned being a marketer was selling my soul.  Not True!  YOU can be a marketing artist.

In summary, be on the look out for something you read and don’t forget see that really impresses you.  Get the essence from it, but, don’t copy it.  Instead think of developing your own style so your consumers can enjoy YOU, the marketing artist.

Lists are So About Engagement! Get a Response

Earlier I was talking about meeting people where they are, where they are comfortable.
Use Different forms of social media because some people prefer a specific platform.
Also, as people use different forms they are more likely to run into you.
In addition, provide value to people that might potentially be on your email list.

Now for the golden moment. This is something very very big for someone new to online marketing to understand. It literally is not the size of your email list or amount of twitter followers. The reason is that if nobody is listening there is never going to be any action taking or sale. This is why you should strive to make a connection with the people you are working with. You should supply them with value.

1,000,000 email subscribers or 100,000 twitter followers with 5 action takers is bad

1,000 email subscribers or 1,000 twitter followers with 100 action takers is better
Get the math?

P.S. Catch the most recent podcast here:

Podcast – Leadership

Marketing to Marketers- The Entirely Crazy Food Chain

            Crazy Food Chain and Where You Stand

The money is in producing creative, unique, helpful concepts and leading us with your vision.  Take chances and think independently.  Improve what is out there.  Organize to make our lives easier.

Find out the how and why…
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   The traditional model of the distribution of information is still present, but, as you’ll see it’s not the only pathway.  See if you recognize these marketers and their degree of influence.

The Top Thinker– Thought Leader, Creative Ideas, Independent Thinker

Purpose:

1. They lead us in the evolution of the niche, specialty, industry, or field.
2. They have the most influence and largest potential monetization from the specific subject.
All roads point back to them.

The Adopter– A person absorbs ideas of a top thinker then shows support.

Purpose:

1. Help us by presenting the top thinkers ideas in an easy to understand way.
2. Further ideas by improving them.
3. They may inspire others to give greater merit to a top thinker.

The Organizer– Simply takes material from top thinkers and adopters then organizes it.

Purpose:

1.  Helps us to find relevant, meaningful ideas quickly.

 The Consumer– The seeker of information and motivation.

Purpose:

1. A large audience that can be monetized.

   If you don’t ever do any work then you’ll always be a consumer.  It’s quite possible that in your field you will bounce between these roles.  The good news is that becoming a thought leader can be a faster process than it was before.  The reason is your ideas can be shared by social media(twitter, facebook, etc.) at a very rapid pace.

   Advertising and established followings are still strong, but, you can see how unique, helpful concepts can catch up or even pass up the traditional with word of mouth advertising(social media).

   Winning peoples respect and attention is the name of the game.  Aim for being the top thinker as much as possible.  If you can’t create then adopt and improve.  If you can’t adopt then organize for us.  Consume to help you do all the above.

The money is not in just consuming.

   The money is in producing creative, unique, helpful concepts and leading us with your vision.

The Mystery of Social Media Followings Solved or Not?

Greetings,

*Please read further than my comic relief.

We will start off with some comedy.  Here is the quote I came up with today.

“Follow me on blab, twitter, and facebook and I will teach you how to increase your followers/reach”.  This answer is what social media experts understand lol.

and here is the answer: Strangely the answer is a repeat of my quote nearly:

“Ask people to follow you on blab, twitter, and facebook and you will teach them how to increase their followers/reach”

and then you give them the answer I just gave you 🙂

Now please politely follow me on the right hand side and we’ll work to solve all your marketing problems. I don’t currently handle psychological problems.

Authors Note: This was a poke of fun at social media EXPERTS.  I don’t claim to be an expert at social media.  Will I discuss it, yes I will.  It can be very effective for your business.  But, come on social media expert…?  The next big social media sensation is months away.  The experts will be brand new.  How can they be an expert?  The game can change in an instant.

Do I think that someone can be exceptional in what is currently being used, yes I do.  But, expert is never a word I would use to describe them.

Two Simple Rules of Social Media: Have conversations with people, you learned that in 1st grade right?  2nd rule: Provide information that helps people, you did your first report in say 5th grade?  Organizing information and making it useful to others is as easy as 5th grade.  However, when you go to write original, helpful information that is a step up, say 11th grade English class.

Online business is as hard as making the decision about what you will specialize in(your product choice).  Could be simple or hard for you to decide, but it’s a critical decision.

Simple Steps After You Have Made Your Choice Above:
1. Online Tools
a. Adkreator Your Splash Page, Squeeze Page, Landing Page Maker
b. Trck.me A simple, effective Tracking tool.
c. Rocket Responder Your Email Collector, Email Sender, the Autoresponder

2. Lead Generation, finding your customers
a. Traffic Exchanges and Traffic Coops located on the 125 x 125 banners to the right
b. Blogging Your Heart Out (Use Word Press, this blog is on it)
c. Social Media (Follow the 2 simple rules listed above or be shunned and exiled)
d. Expensive Paid Search Engine Advertising

Want to talk about this stuff so everyone sees it as EASY?  Come find me on Blab, a video chat site, at 6pm eastern Monday-Friday.