Category Archives: viral marketing

Triple Post in Social Media from One Platform. Save Time!

3 Birds With One Stone in Social Media!

Everyone is looking to save time.  That’s a given.  It get’s tiring visiting multiple social media platforms.  Today discover how you can post once hitting all three linkedin, twitter, and facebook.

UPDATE: I’m including this for the sake of completeness.  If your interested in a 3rd party software to do this, you can try Hoot Suite.  Otherwise, please proceed to use the sites themselves.

  1. Hook Up Twitter to Linkedin- Login to Linkedin then Add Your Twitter Account.
  2. Login to Facebook then Click Here to Link Your Twitter Account.
  3. Login to Twitter then Click on your small profile picture in the top right of the screen.  Then select settings then Apps.  Make sure your tweets and retweets are selected to post on Facebook.

That’s It!  Now visit Linkedin and Share an Update selecting to share at twitter too.

Magically your post will appear at all three sites!  Be sure to mark your message with a hashtag #example of whatever you choose to categorize your post.  View a previous post on using the correct hash tags.

One thing I didn’t like about this process is that when I posted a picture at Linkedin it didn’t place the picture on the twitter post. Instead it made a link of the picture.  Overall, still a useful process.

You might be interested in another time saving trick for getting your content on youtube and a podcast site, View Time Saving Trick.

It Hope this Helps Your Business!

My Dad Said Internet Business was the List, I said Huh?

The Oldies Revisited and the New Era of 2016 Marketing

   It was about 3 years ago when I asked my dad what he thought internet business was all about.  His answer was “It’s about the List.”  But, I didn’t get it.  I mean I really didn’t get it.  The reason is that I was making my money from traffic software.  Advertising purchases and upgrades were what internet business was all about.

   My overall perspective changed to see the REAL VALUE OF A LIST and how it works intimately with a business.

  The most common sense relationship exists with your company and the public.  Value given is rewarded with value back.  A business person is in contact with their list every time they send out an email, every time they write a blog post and a former reader returns, and every time they tweet or post on social media.

These moments of contact are the time to provide VALUE.  For it is here that the all powerful BRAND, the word we hear too much in marketing, is founded.

The Classic Forms of Contact with Your Current(List) and Prospective Customers Include:

Email Marketing: It is far from dead as some people may argue.  In fact, it’s the strongest, quickest form of advertising we have.  People opt in to emails and their email box waits to hear from you.  The conversation of emails is private only to these select people.  The list may be huge, but remember, it’s a private club.  It’s a great place to provide VALUE and build a relationship.  Treat your list with respect, be grateful, and value will be rewarded with value.

Best Article I have seen on List Building.  Best Article on Subject Headers.

Blogging:  It’s another classic item worth it’s weight in gold.  The blog is the place to put information value out there.  Cover things that surround your industry.  Your blog should be designed as well as your website.  This is also a place that you want to collect email addresses.  The name of the game is to attract new business and always to stay in contact.  Here are two tools to get your blog shared and set up for collecting email addresses.  Both are highly suggested.  Rocket Responder and Sumome.com  Sumome has some great FREE functions and Rocket Responder is a dream auto-responder.

Affiliate Marketing: Don’t over look what power your affiliates can have.  We have a strong affiliate program that we benefit greatly from and we are thankful for it.  We are more then happy to share our company profits with our hard working affiliates and you should too.

Banner Advertising: A banner can be placed almost anywhere.  Finding the right place to purchase banners can take some time and experimentation.  Just know that they can be incredibly cost efficient.  Don’t forget that even though banners can be small they still offer a chance to brand(show presence) by getting your logo and or picture out there.  Are you on a low budget?  Check out this system that offers free banner trading, Buckets of Banners.

Forums: I don’t do forums myself, but fortunately I have dug up some information on promoting in them.  If your interested in forum advertising check out these tips.

Search Engine Optimization:  My current feeling is that it can be quite expensive to achieve and maintain search engine position with a paid service if your on a low budget business.  However, if your developing a high quality site with creative marketing, google should be able to get it right and give your site the nod of approval.  Enjoy this short video on overall online success strategy which is followed by an interview with an SEO expert.  15:02 in is the SEO part if you want to skip ahead.  Big thanks to Clint from Olympiaseo.com for the interview.

Analytics: In 2012 the latest version of google analytics was released.  If you would like to signup for google analytics free you can do so here.  Here is a guide to getting started.  You can generate an insane amount of statistics that are sure to help your business here.

Finally, the big social media networks.  These are marketing gold.  I have already written on social media in 5 Proven Strategies to Small Business in 2016, 302 Million Reasons to Read this Blog Post, and The Viral Spread of a New Product or Action.

   In summary, dad was right, internet business is in the list, but might I add dad, it’s also in a VALUABLE BRAND.  Hope you enjoyed it and it improves your business.

302 Million Reasons to Read this Blog Post

Twitter has 302 million monthly active users.

How Can You Use it For Your Business?

If you are brand spanking new to twitter don’t be intimidated. This program was built for
simplicity. To follow just means to hear from someone. If someone follows you that just means
they want to hear from you. The above diagram shows how to easily navigate twitter.

What do we know about Twitter Users?

The largest user group is Asia Pacific at 33% and closely behind is North America at 24%.

The largest age group is 18-29 years of age at 37%

Statistics taken from BusinessInsider.com View More Stats There

The Way Twitter Organizes Itself

A # or pound sign is used to break things into categories or conversations. So say we wanted to talk about this blog and have a conversation about it we would use #contentzoos along with our messages in our tweets so that we could easily track this conversation down with the search box

I view the # or pound sign system as a mini search engine as well We can expect people searching for say #blog to find tweets that we have put #blog in. For a tag that is that popular we would expect a lot of competition

Those are two big reasons to understand the simple adding of a # to whatever tag word you need.

What tag or # should we use for maximum search strength? Great question. A software developer thinks they have the answer. Check out Ritetag.com if your interested. I tried it out and I’m currently playing with it. It works to give you maximum and proper exposure in the # searches of twitter.

In summary, use twitter to accomplish some amazing things with networking and organic traffic. Take it a step further with Ritetag.com to maximize your #’s. There are 302 million reasons to do it!

Find me on TWITTER Here.

Power Marketing in 2016… Your Problems Demystified!

marketing in 2016

How Marketing Looked in Late 2015

  1. Original Content Marketing– Bloggers, magazines, company websites, etc. use how to’s, product release information, statistics, and interviews all to drive traffic in to raise brand awareness(a company’s presence), have back door products, and/or collect an email address.

2. Social Media Amplifies Your Message– With sharing networks like facebook having over a billion users, it is a fact that a good network will boost your exposure.  Making things easy to share and establishing a community means a lot of your marketing work is done.

Stunning, useful, original content is best, but, providing useful information to your like minded group is beneficial as well.

Here is What 2016 Will Look Like!

  1. The game stays largely the same, BUT, Video is big.  Video consumption online is huge and growing fast.  Plenty of statistics are out there to back that up.

2. In 2016 a growing importance will be put on Live Streaming Video with platforms that perform like Blab.  Periscope and Snapchat already have 100’s of millions of users!

HERE IS THE BIG REASON:  People want to connect, understand each other, see someone that doesn’t hide, and verify a person understands their subject.

Why? People yearn for the handshake, face each other style of business simply because we are social creatures.  We were made that way.  In addition, the spending of time on phones and computers only fuels the fire.  The need for human connection is there and we are supporting technology that brings us closer to it.

2016 is Yours!  Just be visible in video and don’t leave out live video!

 

 

 

Are You Strong Enough to Be a Marketing Artist?

The marketing show is exactly what it is all about.  It is showmanship that sets mediocre marketers a part from great ones.

Any intelligent person can research content and put something out there for consumption to bring traffic in…

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Be a Marketing Artist!

However, it’s a marketing artist that makes content remarkable and has a chance at real viral activity.  I would like to include an article on 10x content and I would like to draw specific attention to Rand Fishkin’s 10x Content Article which states:

Criteria for 10X Content:

 

  • Provides a uniquely positive user experience through the user interface, visuals, layout, fonts, patterns, etc.
  • Delivers content that is some substantive combination of high-quality, trustworthy, useful, interesting, and
  • Is considerably different in scope and detail from other works on similar topics
  • Loads quickly and is usable on any device or browser
  • Creates an emotional response of awe, surprise, joy, anticipation, and/or admiration
  • Has achieved an impressive quantity of amplification (through shares on social networks and/or links)
  • Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources.

   Pay close attention to the words uniquely, considerably different, and creates.  The modern era of marketing is asking YOU to be an artist!  That’s good news because I was concerned being a marketer was selling my soul.  Not True!  YOU can be a marketing artist.

In summary, be on the look out for something you read and don’t forget see that really impresses you.  Get the essence from it, but, don’t copy it.  Instead think of developing your own style so your consumers can enjoy YOU, the marketing artist.