It’s Not Business Wizardry, It’s Something More Human
Do you like smaller profits quickly or are you able to accept a delay for larger profits? They are very different mind sets. We were recently discussing the excitement needed for member retention in our industry. Actually receiving a payout was a result that we agreed would keep people around.
How much money someone is interested in and how long they are willing to wait for it produces two mindsets. These approaches might blend a little and certainly one could change the way they see things, but, here are the two I identified.
Spell #1 Built for Speed Mindset: This person is in an extreme hurry to earn money. If they even look at training it is to skim over it. They want to do something quickly and they want to get paid. I see this mindset being happy with smaller earnings ,but, they want to see that x program is paying and working quickly. It should be noted that the extreme of this person is looking for huge profits quickly and is most likely going to leave all industries they try.
Spell #2 Learn, Plan, and Profit Bigger Later Mindset: This person is more patient. They are more comfortable with a set up plan for long term profits. For sure they are not trying a desperate measure to quickly earn money. The focus is to learn the business and take the steps necessary to building a long term bigger profit. I tend to see this person as understanding that investment of time and/or money into their business is necessary for bigger profits. They have less interest in prizes and smaller amounts of money. Instead, they look to convert the traffic to eventual sales.
Total success by group 2 is achieved in our industry by:
- Allowing enough time for people to come to know, like, and trust you. This includes the visual recognition of what you stand for in graphics and perhaps video.
- Learning how to use an email service and write emails that convert.
- Stand out with creative, well designed advertisements.
- Continued exposure in effective traffic sources.
- Participating in a network.
- Learning about the product or service that your backing and/or the creation of a website.
- Add in your suggestions to comments 🙂
How do we as an industry work with these two groups of people? Well, that is the fun part and challenge. While we are at it, let’s throw in a group of people that are looking for entertainment. It is intriguing to see how we have provided solutions so far and the future is sure to bring some cool ideas.
Have Ideas Not Beliefs
Confession: I don’t know everything. Do you know everything? It is quite interesting to me that in business confidence and influence sells. However, do we take care to realize that we are in a changing environment? It’s even more so if it is internet business and technology. Our thoughts should be flexible. I’ve always been a fan of have ideas not beliefs.
Gary Vaynerchuk, a man taking a 3 million dollar business to 60 million, admits that he contradicts himself. I appreciate that kind of honesty. People that are influenced by Gary accept his contradictions and respect him for his raw, honest opinion.
When I write it is many times establishing a point, but, I’m honest enough to say that I could end up contradicting myself. Are you flexible enough to do that? In all reality, if your brave enough to express your opinion, sometimes you are going to be wrong.
When we claim to know something it is often based on math, what we have learned, and our experience in business. For instance, in our industry, the training of the Cash Surfing Network reveals mathematically where people are spending money and how much on average per signup. The results are obviously bias of people spending money at the specific site CSN.
I could easily present my findings as here is where people are spending money. Yet, it’s more accurate to let you know that these results are from members advertising the Cash Surfing Network. What you advertise and how influences results. Do your own Tracking.
In life and business verify things against your direct experience. I liked it when J.S. Gilbert recently said question everything. He is exactly right. When drawing conclusions look for repeatable, consistent patterns. These are good indicators of relevant information to understanding the world. However, nothing is ever 100% fact. (You are free to disagree with me on that. Maybe I’ll contradict myself and state there are facts tomorrow.) Instead, we continuously prove and manage ourselves accordingly. The majority of people once believed the world was flat. It isn’t, in case your behind the times.
Take a look at the scientific method. Most people think scientific law is absolute. Yet…
“A scientific law is much more flexible. It can have exceptions, be proven wrong or evolve over time, according to the University of California.”- Livescience.com
Taking it back to our industry. To make sense of traffic sources, look over all the ranking lists. We can see patterns of sites ranking consistently high. These would be very good spots to try out when looking for traffic sources that produce. Always be aware that sources can saturate and start effecting your results. But, I’ll say it again, do your own tracking.
Lastly, most people can study business statistics and history to provide themselves with a workable, foundation for success. However, it’s creativity and heart that are the predictors of big success. I’ll leave you with a couple quotes.
“Imagination is More Important Than Knowledge”- Albert Einstein
“We know what we know, know there are things we don’t know, and there are things we don’t know we don’t know.”- D.H. Lawrence
All Roads Lead to Rome
Just as Blogging, Social Media, and Emails Lead Back to…?
Big Business and Profit!
As you approach making money online and creating a business think of a funnel, a jelly fish, and foot prints in the sand.
Let’s start off with defining a sales funnel. A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer.- as defined by Convertwithcontent.com
Here are a couple images on sales funnels to get our juices rolling. The first from McKinsey and Company. The second from Kevan Lee with blog.bufferapp.com.
An easy way to study this is to view the advertisement of the sales funnel Brandmetool. We advertise BMT to be seen(awareness) in traffic exchanges because its highly targeted. Brandmetool is about traffic sources. Some people will see or be aware of BMT in social media and blogging. The larger numbers of people begin on the left and we funnel down lower and lower to advocates.
We didn’t cover the jelly fish and sand walking yet, so you’ll have to say tuned!
Next, let’s discuss a possible, entire sales funnel for your very own online business.
That challenge is where to bring awareness to the top of your funnel. The top of your funnel as an affiliate may be a BMT capture page, CSN capture page, or a blog and/or capture page about working from home, working online, increasing website traffic, generating part time income online, etc. It makes sense that the more general your topic is the more competition you will have.
If you would like to read more about funnels, this post from buffer is quite detailed, How to Build Social Media into Your Sales Funnel.
The jelly fish and foot prints in the sand.
A jelly fish has long tentacles that food runs into and gets caught. It’s useful to think of making our online presence like big jelly fish. We want to be seen in many different places(tentacles) and have them all lead back to our sales funnel. Paid advertising, blogs, social media, and emails are all examples of ways of reaching people(tentacles). Obviously, we will not be stinging our finder, but instead, we will inject them with value so they are happy they found us.
Foot prints in the sand is another way to illustrate leaving pathways that lead back to your sales funnel. As you walk along through the internet make sure to leave digital foot prints. Always leave the way back to you and your sales funnel. Now that you have these vivid pictures you won’t forget 🙂
Show me a big business and they’ll be using emails, have a social media presence, and have a blog. To them a sales funnel is as easy as walking in the sand.
Pay Per Click Advertising
Pay per click advertising is very expensive from google, facebook, and twitter. I want to present you with a quick case study. View the following results of using google adwords and facebook to advertise Brandmetool.
The only branding I got were text ads and a small visual on facebook. I got one referral for $8.05. Let’s contrast this with purchasing a login spotlight. I’ll get 100’s of full page unique visual views, targeted traffic, and a cost of 3.00. Or for 8.00 you could easily pick up 8,000 views. I’ll most likely pick up more than 1 referral on a login spotlight. Even if I didn’t, the branding alone is worth the cost. I’m currently running an experiment on other sites spending the same amount on login spotlights as I did with google and facebook. I’ll update you with the results.
For the sake of completeness, I have tried twitter advertising and found that they charge outrageous prices for engagements in which you may not even get a view of your website.
What are Twitter, Facebook, and Google(Organic) good for? It’s free advertising that you should get from them.
It takes very little effort to form a tribe of people to like and tweet things from the group. We all have different collections of twitter followers and facebook friends.
The issue is that the item being shared has to meet a quality guideline suitable for the whole group to share.
We can’t expect everyone to blast out something of low quality. Want to super charge your network? Come visit us at 6pm eastern every Monday-Friday at Blab.im It’s free to meet everyone. Just look for the show labeled “Legacy Hours”.
It really is silly for us to not get together and leverage something of incredible free power, twitter and facebook. It takes seconds to like or tweet something.
Everyone should reach out to marketers and work from home people with content marketing and we can easily amplify it’s reach with social media. This seems like the most direct, cheapest, and easy plan to traffic exchange growth doesn’t it?
If your new to traffic exchanges I would like to present the following articles on targeting and the target of traffic exchanges.
The key words I mentioned earlier and related words are great examples of target products that would do well in traffic exchanges.
Need an easy way to describe what traffic exchanges do?
Humor: I’ll show you mine if you show me yours or It’s Like Show and Tell.
Direct: You view my site and I’ll view yours or a Network of People Sharing their Sites.
Just a note to advertisers, it only takes you the time to set up your ad if your in a hurry.
In summary, traffic exchange advertising and it’s network are grossly overlooked. Make them work for you and don’t become a google, facebook, or twitter statistic of failed advertising. Hopefully, this article meets your quality demand so we can share this thing all over the place, up and down the river, and everywhere but the kitchen sink. Go Traffic Exchanges!