Category Archives: Traffic Exchange

Is it That Simple Making Money? Internet Traffic and Beyond

Making a Home in Online Traffic

   Are you a traffic exchange owner and know everything already.  If so just zip down to Trial and Error in Traffic Exchange Ownership.

   About 15 years ago I created a poker blog looking to earn from referrals or directing traffic.  If you go searching for free traffic, online website hits, get website traffic, etc. you will eventually discover traffic exchanges if not right off the bat.  So there was my first exposure.  Now putting a blog about poker into traffic exchanges failed to earn me any money.  Why did it fail?

   Marketing in traffic exchanges is a highly targeted audience for very specific things.  The majority of people in them are probably not poker players.  A person surfing or building credits in a traffic exchange is looking to get free or low cost traffic to their business.  So if you like traffic exchanges, which in my case I did, what does do well in them?

   What Does Well in a Traffic Exchange?

  1. Advertising Another Traffic Exchange– Far from rocket science, advertising a place to get more exposure to a person’s business in a way they are already familiar with and using is very targeted.  But as we’ll see later, there is a better approach then just advertising a standard affiliate page.
  2. An Internet Tool to Help Manage Traffic Exchange Business– You’ll see plenty of management software(most include a downline builder, a way of directing referral traffic to traffic exchanges and tools).  It is highly targeted because a person viewing the ad is in a traffic exchange using it and is already familiar with what they are.
  3. Affiliate Programs that Deal with Making Money in Online Business– Most in traffic exchanges are familiar with being an affiliate since a referral url/link is assigned right on signup to bring more people in.

A Future for Traffic Exchanges

   Many will estimate that there are over 10,000 traffic exchanges world wide.  Well, it won’t take very long to find out there are a lot of them.  But, most of them have very little traffic.  Just as death and taxes continue, you’re sure to see another traffic launch soon.  Lot’s of people like to take their shot at it and a commercial script has made this even easier to enter the market.

As much as traffic exchange owners would like to see a car manufacturer come in and advertise their brand of car, it is a giant leap from what we see being done currently.  Instead, the target market seems to be very, very specific.  Interestingly, many of the people using te’s(traffic exchanges) own a car.  It’s just that we are not on Ford’s radar.  Our reach in sheer numbers is small compared to a television ad.  It appears that traffic exchange people are here for some very specific reasons.

There are two big ideas to success in traffic exchange marketing.  One is being a website owner and the other is building contacts(building a list).  A website owner doesn’t have to create a traffic exchange but they are so highly targeted that many do.  There is a lot less risk in creating something that is time proven.  But maybe you are one of those people that thinks that being ordinary is the greatest risk off all.  Website ownership has some amazing advantages.  If you run a successful te then you are collecting email addresses in the process of building a client base that purchases from you.  To me double punch is the words I think of.

If you don’t have the funds and/or resources for website ownership you can start with an autoresponder and a splash/capture page maker.  Now you will be tasked with the great challenge of having something of VALUE to convince someone to give you their email address.  Then you must have emails that are worth listening too.  You must keep people’s attention.  I want to stress that this is not an easy task.  Don’t underestimate it and don’t quit your job thinking you’re gonna be a traffic exchange expert.

I feel that there is such a large population that give up in our industry and I really do feel like asking is there something I could have done different for them?  Now if a person looks at the work, is properly informed about what to expect, then decide it isn’t for them… Well, then it’s like anything else in life.  They are just looking for something different.

   Trial and Error in Traffic Exchange Ownership

   At this moment in time, April 13th, 2017, we are about to release a new currency for the traffic exchange industry.  Promotional currency isn’t a new concept, yet, we will put our dedication and enthusiasm into a project designed to help the industry we care about.  The Legacy Team likes to work from home, likes marketing, and likes traffic exchanges.  If you’re a part of this industry as advertiser, hobbyist, or traffic exchange owner we encourage you to support this new effort in community and network.

   As I reflect now, after five years, myself a surfer, I feel like I have a greater instinct about the motivations of people that use traffic exchanges.  One or more of these probably cover our community:  People use the sites to make money, be visible(active branding), collect email addresses for lead generation or share thoughts, entertainment, be part of a group, and/or because they like playing which of these icons are not like the others 🙂

   Whatever your reason, we invite you to join the Legacy Team

Sincerely,

Marcus Wahl

It’s Awful, the Industry Blew Up, Cats and Dogs Pandemonium

Side Note Does This Look Like Charles from Topflighttraffic.net?
   Paypal said goodbye to the traffic exchange and mailer industry.  It’s a crushing blow and the way they handled it is unethical.  A so called reputable payment processor stops payments without warning and freezes funds??
   In light of what happened, my next question is what are you going to do about it?  I’m assuming that you are not going to leave the industry or you probably wouldn’t even be reading this.
   We have added the payment processors payza and solid trust pay to the mix.  I’m a big fan of Solid Trust Pay as they have always handled our withdrawals and their business record of ten years is eye opening.  They take security seriously.
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   We suddenly released what I call a members market.  We dropped prices for our lifetimes in an effort to build up funds at payza.  But… whats coming for the future?
   There has been talk of a script/software release in the future with terms of service/acceptable use attached to it.  It may involve the policing of sites as well.  Someone already said it “They are going to tell us how to run our business”…
   What are your opinions about what happened, your answers to the future, did a certain revenue share program cause all the problems?, and was paypal ethical?  Comments welcome!

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Cast 2 Powerful Spells for Solid Retention

It’s Not Business Wizardry, It’s Something More Human

   Do you like smaller profits quickly or are you able to accept a delay for larger profits?  They are very different mind sets.  We were recently discussing the excitement needed for member retention in our industry.  Actually receiving a payout was a result that we agreed would keep people around.

   How much money someone is interested in and how long they are willing to wait for it produces two mindsets.  These approaches might blend a little and certainly one could change the way they see things, but, here are the two I identified.

   Spell #1 Built for Speed Mindset: This person is in an extreme hurry to earn money.  If they even look at training it is to skim over it.  They want to do something quickly and they want to get paid.  I see this mindset being happy with smaller earnings ,but, they want to see that x program is paying and working quickly.  It should be noted that the extreme of this person is looking for huge profits quickly and is most likely going to leave all industries they try.

   Spell #2 Learn, Plan, and Profit Bigger Later Mindset: This person is more patient.  They are more comfortable with a set up plan for long term profits.  For sure they are not trying a desperate measure to quickly earn money.  The focus is to learn the business and take the steps necessary to building a long term bigger profit.  I tend to see this person as understanding that investment of time and/or money into their business is necessary for bigger profits.  They have less interest in prizes and smaller amounts of money.  Instead, they look to convert the traffic to eventual sales.

   Total success by group 2 is achieved in our industry by:

  1. Allowing enough time for people to come to know, like, and trust you.  This includes the visual recognition of what you stand for in graphics and perhaps video.
  2. Learning how to use an email service and write emails that convert.
  3. Stand out with creative, well designed advertisements.
  4. Continued exposure in effective traffic sources.
  5. Participating in a network.
  6. Learning about the product or service that your backing and/or the creation of a website.
  7. Add in your suggestions to comments 🙂

 

   How do we as an industry work with these two groups of people?  Well, that is the fun part and challenge.  While we are at it, let’s throw in a group of people that are looking for entertainment. It is intriguing to see how we have provided solutions so far and the future is sure to bring some cool ideas.

Shocking Confession of an Internet Business Owner

Have Ideas Not Beliefs

Confession: I don’t know everything.  Do you know everything?    It is quite interesting to me that in business confidence and influence sells.  However, do we take care to realize that we are in a changing environment?  It’s even more so if it is internet business and technology.  Our thoughts should be flexible. I’ve always been a fan of have ideas not beliefs.

   Gary Vaynerchuk, a man taking a 3 million dollar business to 60 million, admits that he contradicts himself.  I appreciate that kind of honesty.  People that are influenced by Gary accept his contradictions and respect him for his raw, honest opinion.

   When I write it is many times establishing a point, but, I’m honest enough to say that I could end up contradicting myself.  Are you flexible enough to do that?  In all reality, if your brave enough to express your opinion, sometimes you are going to be wrong.

   When we claim to know something it is often based on math, what we have learned, and our experience in business.  For instance, in our industry, the training of the Cash Surfing Network reveals mathematically where people are spending money and how much on average per signup.  The results are obviously bias of people spending money at the specific site CSN.

   I could easily present my findings as here is where people are spending money.  Yet, it’s more accurate to let you know that these results are from members advertising the Cash Surfing Network.  What you advertise and how influences results.  Do your own Tracking.

   In life and business verify things against your direct experience.  I liked it when J.S. Gilbert recently said question everything.  He is exactly right.  When drawing conclusions look for repeatable, consistent patterns.  These are good indicators of relevant information to understanding the world.  However, nothing is ever 100% fact.  (You are free to disagree with me on that.  Maybe I’ll contradict myself and state there are facts tomorrow.)  Instead, we continuously prove and manage ourselves accordingly.  The majority of people once believed the world was flat.  It isn’t, in case your behind the times.

Take a look at the scientific method.  Most people think scientific law is absolute.  Yet…

   “A scientific law is much more flexible. It can have exceptions, be proven wrong or evolve over time, according to the University of California.”- Livescience.com

   Taking it back to our industry.  To make sense of traffic sources, look over all the ranking lists.  We can see patterns of sites ranking consistently high.  These would be very good spots to try out when looking for traffic sources that produce.  Always be aware that sources can saturate and start effecting your results.  But, I’ll say it again, do your own tracking.

   Lastly, most people can study business statistics and history to provide themselves with a workable, foundation for success.  However, it’s creativity and heart that are the predictors of big success.  I’ll leave you with a couple quotes.

   “Imagination is More Important Than Knowledge”- Albert Einstein

   “We know what we know, know there are things we don’t know, and there are things we don’t know we don’t know.”- D.H. Lawrence

Name One Big Business and I Guarantee It Funnels!

All Roads Lead to Rome

Just as Blogging, Social Media, and Emails Lead Back to…?

Big Business and Profit!

   As you approach making money online and creating a business think of a funnel, a jelly fish, and foot prints in the sand.

   Let’s start off with defining a sales funnel.  A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer.- as defined by Convertwithcontent.com

   Here are a couple images on sales funnels to get our juices rolling.  The first from McKinsey and Company.  The second from Kevan Lee with blog.bufferapp.com.

   An easy way to study this is to view the advertisement of the sales funnel Brandmetool.  We advertise BMT to be seen(awareness) in traffic exchanges because its highly targeted.  Brandmetool is about traffic sources.  Some people will see or be aware of BMT in social media and blogging.  The larger numbers of people begin on the left and we funnel down lower and lower to advocates.

   We didn’t cover the jelly fish and sand walking yet, so you’ll have to say tuned!

   Next, let’s discuss a possible, entire sales funnel for your very own online business.

   If you start with affiliate work such as the Cash Surfing Network and/or Brandmetool then you’ll face a similar challenge as us.

   That challenge is where to bring awareness to the top of your funnel.  The top of your funnel as an affiliate may be a BMT capture page, CSN capture page, or a blog and/or capture page about working from home, working online, increasing website traffic, generating part time income online, etc.  It makes sense that the more general your topic is the more competition you will have.

   If you would like to read more about funnels, this post from buffer is quite detailed, How to Build Social Media into Your Sales Funnel.

   The jelly fish and foot prints in the sand.

   A jelly fish has long tentacles that food runs into and gets caught.  It’s useful to think of making our online presence like big jelly fish.  We want to be seen in many different places(tentacles) and have them all lead back to our sales funnel.  Paid advertising, blogs, social media, and emails are all examples of ways of reaching people(tentacles).  Obviously, we will not be stinging our finder, but instead, we will inject them with value so they are happy they found us.

   Foot prints in the sand is another way to illustrate leaving pathways that lead back to your sales funnel.  As you walk along through the internet make sure to leave digital foot prints.  Always leave the way back to you and your sales funnel.  Now that you have these vivid pictures you won’t forget 🙂

   Show me a big business and they’ll be using emails, have a social media presence, and have a blog.  To them a sales funnel is as easy as walking in the sand.