Category Archives: traffic exchange profiting

Cast 2 Powerful Spells for Solid Retention

It’s Not Business Wizardry, It’s Something More Human

   Do you like smaller profits quickly or are you able to accept a delay for larger profits?  They are very different mind sets.  We were recently discussing the excitement needed for member retention in our industry.  Actually receiving a payout was a result that we agreed would keep people around.

   How much money someone is interested in and how long they are willing to wait for it produces two mindsets.  These approaches might blend a little and certainly one could change the way they see things, but, here are the two I identified.

   Spell #1 Built for Speed Mindset: This person is in an extreme hurry to earn money.  If they even look at training it is to skim over it.  They want to do something quickly and they want to get paid.  I see this mindset being happy with smaller earnings ,but, they want to see that x program is paying and working quickly.  It should be noted that the extreme of this person is looking for huge profits quickly and is most likely going to leave all industries they try.

   Spell #2 Learn, Plan, and Profit Bigger Later Mindset: This person is more patient.  They are more comfortable with a set up plan for long term profits.  For sure they are not trying a desperate measure to quickly earn money.  The focus is to learn the business and take the steps necessary to building a long term bigger profit.  I tend to see this person as understanding that investment of time and/or money into their business is necessary for bigger profits.  They have less interest in prizes and smaller amounts of money.  Instead, they look to convert the traffic to eventual sales.

   Total success by group 2 is achieved in our industry by:

  1. Allowing enough time for people to come to know, like, and trust you.  This includes the visual recognition of what you stand for in graphics and perhaps video.
  2. Learning how to use an email service and write emails that convert.
  3. Stand out with creative, well designed advertisements.
  4. Continued exposure in effective traffic sources.
  5. Participating in a network.
  6. Learning about the product or service that your backing and/or the creation of a website.
  7. Add in your suggestions to comments 🙂

 

   How do we as an industry work with these two groups of people?  Well, that is the fun part and challenge.  While we are at it, let’s throw in a group of people that are looking for entertainment. It is intriguing to see how we have provided solutions so far and the future is sure to bring some cool ideas.

Why Google, Facebook, and Twitter are Absolutely Awful!

Pay Per Click Advertising

    Pay per click advertising is very expensive from google, facebook, and twitter.  I want to present you with a quick case study.  View the following results of using google adwords and facebook to advertise Brandmetool.

   The only branding I got were text ads and a small visual on facebook.  I got one referral for $8.05.  Let’s contrast this with purchasing a login spotlight.  I’ll get 100’s of full page unique visual views, targeted traffic, and a cost of 3.00.  Or for 8.00 you could easily pick up 8,000 views.  I’ll most likely pick up more than 1 referral on a login spotlight.  Even if I didn’t, the branding alone is worth the cost.  I’m currently running an experiment on other sites spending the same amount on login spotlights as I did with google and facebook.  I’ll update you with the results.

   For the sake of completeness, I have tried twitter advertising and found that they charge outrageous prices for engagements in which you may not even get a view of your website.

   What are Twitter, Facebook, and Google(Organic) good for?  It’s free advertising that you should get from them.

   It takes very little effort to form a tribe of people to like and tweet things from the group.  We all have different collections of twitter followers and facebook friends.

 The issue is that the item being shared has to meet a quality guideline suitable for the whole group to share.

   We can’t expect everyone to blast out something of low quality.  Want to super charge your network?  Come visit us at 6pm eastern every Monday-Friday at Blab.im  It’s free to meet everyone.  Just look for the show labeled “Legacy Hours”.

   It really is silly for us to not get together and leverage something of incredible free power, twitter and facebook.  It takes seconds to like or tweet something.

   Please follow me on Twitter and Friend Request me Here on Facebook.  While were at it how bout a follow on Instagram at username MarcusWahl1

   Everyone should reach out to marketers and work from home people with content marketing and we can easily amplify it’s reach with social media.  This seems like the most direct, cheapest, and easy plan to traffic exchange growth doesn’t it?

   If your new to traffic exchanges I would like to present the following articles on targeting and the target of traffic exchanges.

Target Market- Feeding a Carrot to a Dog is Futile

The Only Way to Make Serious Money at Traffic Exchanges

The key words I mentioned earlier and related words are great examples of target products that would do well in traffic exchanges.

   Need an easy way to describe what traffic exchanges do?

Humor: I’ll show you mine if you show me yours or It’s Like Show and Tell.

Direct: You view my site and I’ll view yours or a Network of People Sharing their Sites.

   Just a note to advertisers, it only takes you the time to set up your ad if your in a hurry.

   In summary, traffic exchange advertising and it’s network are grossly overlooked.  Make them work for you and don’t become a google, facebook, or twitter statistic of failed advertising.  Hopefully, this article meets your quality demand so we can share this thing all over the place, up and down the river, and everywhere but the kitchen sink.  Go Traffic Exchanges!

As a Man SELLeth, Life or Death Business

As a Man Selleth

   Your Business Lives or Dies by Sales.  There is no disputing this.  Money is the great bottom line, the scoreboard of everything that you are working on in your business: programming, design, marketing, and customer service.

   What are some common practices that are greatly overlooked in our industry.

  • A Reason to Have a Sale:  Everyone likes to get a sale price.  You should be planning for that in your pricing.  A very easy reason to put something on sale is a Holiday.  Most people can relate to that.  If a holiday isn’t close by then make a clever, creative campaign or work off the publicity of something your members recognize.
  • Make your Sale Visible:  Most owners in our business will use login offers.  That’s great, but, maybe you want to inform members of a sale in your emails and members area.  As this applies to online business in general, how can you inform without disrupting user experience too much.
  • What is the Sweet Spot:  At what price am I getting the most sales at the maximum price.  It’s very mathematical here.  We can sell a lot at a lower price or fewer at a higher price.  Bottom line, what brings the most money into the business.  Test and review your results.
  • Look to Stand Out with Your Offer:  Use quality video and graphics to draw attention to your offers.  The more unique you can make your offers from the competition the better.
  • Present the Benefits to Your Customer:  Why should your customer make this purchase?  Show them the value.  Break things down into the savings.

The Selling of an Idea

   This discussion will now move much deeper than just moving your product.  People once believed that the world was flat.  The vast majority did.  Someone had to convince the masses that it was round.  It takes proof, emotion, and energy to change belief.

“There is No Need to Persuade Anyone of Anything Unless it Helps Them.”

   Build your business off the above quote and it will grow stronger and faster.  This model has always been the more ethical approach, but in modern times, it’s now critical to utilize this.  Power is in the hands of the customer with social media.  Word of mouth advertising has become so strong that you wouldn’t want to do it any other way.

     Lastly, I want to talk about followings and the influencers that lead them.  Here is a recent post that shows ignoring influencers in helping you sell your product or ideas is a very bad idea.  Read 2 Powerful Elements to Influencer Marketing Chemistry.

   We follow a person’s past ideas, current ideas, their present, and anticipated future.  Momentum and energy are a big part of networks headed by influencers that sell ideas.  One of the most powerful components of modern networking is live streaming.  Social media such as blab.im allows for real-time interaction.  When people can’t be with each other live this is the next best thing.  People want to see who is behind a business so they know who is accountable and they want the experience of building energy together.

   In summary, selling has very researchable concepts.  This post just touches the surface.  Remember to question everything because momentum and energy of a group don’t necessarily mean they are right.  The world once believed it was flat.

2 Powerful Elements to Influencer Marketing Chemistry

Time, Money, and the Impact of Influencer Marketing

How bout a what, why, and how before we talk about a cliche and its connection to influencer marketing.

What is an Influencer?

“An influencer is a person who is well-connected and who is regarded as influential and in-the-know; someone who is looked to for advice, direction, knowledge and opinions.”– cool brands blog

So why pursue influencers to help with your product?  It is simple.  They influence the buying decision of your market.  Many businesses are already jumping on board with this.  Note the growing tend from the google report below.

   In our industry, traffic exchanges, the easiest example of this is in the planning of a site launch.  You will want the big, known names in the industry to help you because they influence the joining and purchase decision of your target market.

How is Influencer Marketing Done?

The 4 Elements of Influencer Marketing according to Andrew Barratt

1) Identifying influencers and ranking them in order of importance
2) Marketing to influencers – to increase brand awareness within the influencer community
3) Marketing through influencers – using influencers to increase brand awareness to target markets
4) Marketing with influencers – turning influencers into advocates.

   So we are either marketing to, through, or with them.  To clarify this, we are exposing our product to them, we are having them mention us in their content (could be paid), or best situation, they actually favor our product and champion it to their audience.

Time and Money

 Back to our industry, it takes time to foster relationships with the established names out there.  Don’t try to rush it.  If you don’t have the time then there is always the paid alternative.  However, all the influencer love in the world won’t save a bad site and big names will refuse to promote something of horrible standards.

   In the big business world it’s a growing trend to seek out influencers and it looks like it’s being backed up by high profitability.  Looking to the traffic exchange industry, it’s more of a necessity.  The market is small enough that going without them makes for a long journey.

   I hope this helped your business! Take Care.

Hijacking Traffic – Oreo Steals from the Super Bowl

Take Maximum Advantage

   The 2013 Super Bowl had a black out for 34 minutes.  The clever marketing team at Oreo seized the moment to launch a simple, well timed advertising campaign.  The results were incredible leaving some to wonder if it was more effective then the huge amounts of money that can be spent on an actual ad at the Super Bowl.

Oreo’s Tweet During the Black Out

   Oreo leveraged a current event that an insane amount of people are participating in.  They hijacked an event for advertising purposes.  To some extent, in a much smaller way, I’m leveraging a current event that just happened, the Super Bowl, to capture an additional audience.

   Moving forward, I would like to look at leveraging things within our industry, traffic exchanges.

   Traffic Exchange Owners and Members Can Use Hot Bucks on their ads to bring the following that chases them.  Members Hot Bucks are more for stopping someone on their page for a focused look.  They leverage the following.

Find Out Everything You Ever Wanted to Know About Hot Bucks

  1. Hot Bucks What are They?
  2. Hot Bucks What are They Short and Fun Version.
  3. Your Benefit from Hot Bucks
  4. Get a Site Listed/Authorized for Hot Bucks
  5. Cash Surfing Network Leaderboard Prizes
  6. Most Recent Explanation of Hot Bucks

   Here is another example.  In this splash page I am targeting and leveraging the following of Dragon Surf.  The members using it identify with the logo and theme of the site.  This can be done to some extent with Adkreator, which has the option to automatically place a logo above the ad page of a traffic exchange.

   Lastly, I want to point out taking advantage of things going on in our industry.  For example, maybe start an email capture about letting people know about Black Friday sales when it’s current.  Let everyone know where all the good sales are.  Maybe work with some owners to give you exclusive deals just a little bit better than regular.   Say a promotional special is running at some big sites.  State after your done collecting x, let me give you this free report, let me handle this for you.  People will recognize the promotion reference.  You leverage it.

   What currently is going on in the Super Bowl, a much larger scale, or what is going on in your niche industry is something to leverage.  Hope this helps your business.