Category Archives: social media

6 Indisputable Business Truths Online

Trust Ye Business Truths

 

Stick to the truths and your business will end up as pretty as the picture.  This is from the first out going email in a Brandmetool capture series.  Hope you can take something away from it.

Here are the 6 Online Business Truths:

1. People Buy from Those that They Know, Like, and Trust
2. Better Designs Have More Success
3. Social Media is Capable of Giving Us Free Traffic
4. An Email List Leads to REPEAT Sales, Not Just One
5. The Easiest and Fastest Sign Up Process is Best
6. A Network is Needed for Big Success

Brandmetool Does This:

A. Massively Builds Your Presence
B. Gives You Beautiful Designs from Professionals
C. Sets You Up for Fast Social Media Connections
D. Builds your List
E. Has the Fastest Sign Up Process
F. Gives You a Network

 

  1. People Buy from Those that They Know, Like, and Trust– I know it’s so classic that it goes without saying, but, one of my favorite sayings is fundamentals win football games and that will be proven until the end of time.  People can meet you so to speak for the first time in video so get a jump on your competition and use it.  Check out this last post on the rate of video consumption estimated in future years, Leave Nothing to Chance, Hard Core Business #6 #5 also has a bit on relationships.

 

My personal favorite way of networking, meeting new people, and building relationships is blab.im  I’m really pleased with this live 4 man/woman video interface.  It’s clean look and ease of use has been the first video cast that I have been satisfied with.  Swing in and meet us at 6pm Eastern Monday-Friday show name “Legacy Hours”.

2. Better Designs Have More SuccessWhat Does the Big D Mean for Your Business.

3. Social Media Gives us Free TrafficTwitter Power and Sharing and Content Marketing

4. An Email List Leads to Repeat Sales, Not Just One– One of the easiest ways to ensure the growth of your business is to have a growing, responsive email list.  Don’t just bring someone into one program, do it time and time again.

5. The Easiest and Fastest Sign Up Process is Best– Pretty common sense here.  If your signup process is complicated your going to lose people.  Also, everyone wants to do things fast or they give up some times.  Don’t lose those people.  You also may enjoy a post on perfecting user experience, Terrible User Experience Costs Huge Money! 3 Steps Change it Now.

6. A Network is Needed for Big Success– Maybe you can build a big business on your own, but, you will have a huge business if you have the help of a network.  We love working with people, swing in and meet us at the 6pm eastern Monday-Friday “Legacy Hours” show at blab.im

   In summary, make sure you apply the six business truths above.  If Brandmetool can be a part of that process for you then great!  Just remember, fundamentals win football games, and so it is for business games too 😉

As a Man SELLeth, Life or Death Business

As a Man Selleth

   Your Business Lives or Dies by Sales.  There is no disputing this.  Money is the great bottom line, the scoreboard of everything that you are working on in your business: programming, design, marketing, and customer service.

   What are some common practices that are greatly overlooked in our industry.

  • A Reason to Have a Sale:  Everyone likes to get a sale price.  You should be planning for that in your pricing.  A very easy reason to put something on sale is a Holiday.  Most people can relate to that.  If a holiday isn’t close by then make a clever, creative campaign or work off the publicity of something your members recognize.
  • Make your Sale Visible:  Most owners in our business will use login offers.  That’s great, but, maybe you want to inform members of a sale in your emails and members area.  As this applies to online business in general, how can you inform without disrupting user experience too much.
  • What is the Sweet Spot:  At what price am I getting the most sales at the maximum price.  It’s very mathematical here.  We can sell a lot at a lower price or fewer at a higher price.  Bottom line, what brings the most money into the business.  Test and review your results.
  • Look to Stand Out with Your Offer:  Use quality video and graphics to draw attention to your offers.  The more unique you can make your offers from the competition the better.
  • Present the Benefits to Your Customer:  Why should your customer make this purchase?  Show them the value.  Break things down into the savings.

The Selling of an Idea

   This discussion will now move much deeper than just moving your product.  People once believed that the world was flat.  The vast majority did.  Someone had to convince the masses that it was round.  It takes proof, emotion, and energy to change belief.

“There is No Need to Persuade Anyone of Anything Unless it Helps Them.”

   Build your business off the above quote and it will grow stronger and faster.  This model has always been the more ethical approach, but in modern times, it’s now critical to utilize this.  Power is in the hands of the customer with social media.  Word of mouth advertising has become so strong that you wouldn’t want to do it any other way.

     Lastly, I want to talk about followings and the influencers that lead them.  Here is a recent post that shows ignoring influencers in helping you sell your product or ideas is a very bad idea.  Read 2 Powerful Elements to Influencer Marketing Chemistry.

   We follow a person’s past ideas, current ideas, their present, and anticipated future.  Momentum and energy are a big part of networks headed by influencers that sell ideas.  One of the most powerful components of modern networking is live streaming.  Social media such as blab.im allows for real-time interaction.  When people can’t be with each other live this is the next best thing.  People want to see who is behind a business so they know who is accountable and they want the experience of building energy together.

   In summary, selling has very researchable concepts.  This post just touches the surface.  Remember to question everything because momentum and energy of a group don’t necessarily mean they are right.  The world once believed it was flat.

Target Market – Feeding a Carrot to a Dog is Futile

Targeting in marketing – Don’t Feed a Carrot to a Dog

Have you ever tried feeding a carrot to a dog? It doesn’t work very well does it. Yesterday, I discussed hijacking traffic and target is definitely involved. Targeting and Marketing/Advertising is joined at the hip big time, no debate. Many of us know this but…

How razor sharp targeted are you? It makes a big difference!

It’s very clear who I write for and even more so since thinking about it recently. I write for marketers and the community I work in, which also happens to have a lot of marketers.

I like to think of content marketing as value marketing. In exchange for information the marketer is rewarded with attention. Plain and simple. Your goal is to provide as much value as possible and to keep people wanting more. You want them to binge off your information.

“Content Marketing is actually very plausible for
binge content consumption.”– Orlee Gillis

Once you know their direction, your content can become a bottomless treasure chest: your customer will keep digging for more of what he loves. He’s not just looking for content to enjoy. He has questions to be answered, blanks to fill in, and needs to satisfy.“- Orlee Gillis

It’s an on demand society so have information easily available, preferably in different forms, so they can get it NOW and the way they want. Getting someone to binge off your information requires you know what they want. You have to know your person, your TARGET.

1. Who is your audience?

2. What Questions Do They Have?

3. Can you make life easier with tools and information?

These questions MUST be KNOWN to effectively perform content marketing well.

Communicate with Your Target so the Magic Happens:

Email communication and social media make it possible to let an audience know there is value to be consumed. This is the modern pull(attract) system over the push system of old times. It lends itself very nicely to word of mouth advertising made effortless by having near by social media buttons.

Finally, an example of targeting combined with advertisement from our industry.

We run this ad at Easyhits4u and it does quite well. You’ll notice that it names Easyhits4u specifically. It mentions making guaranteed earnings at a place where many are surfing for cash. This page also resembles their old prize page. Specific is a great word to describe targeting.

In summary, it helps tremendously to know what your audience is looking for. Get very specific about the WHO you are providing value for. It will help your content marketing and advertising.

Hope this helped your business!

Want to know whats working and what isn’t?  Check out this tracking software.

Referrences: How to Give Your Customer What She is Looking for by Orlee Gillis

Hijacking Traffic – Oreo Steals from the Super Bowl

Take Maximum Advantage

   The 2013 Super Bowl had a black out for 34 minutes.  The clever marketing team at Oreo seized the moment to launch a simple, well timed advertising campaign.  The results were incredible leaving some to wonder if it was more effective then the huge amounts of money that can be spent on an actual ad at the Super Bowl.

Oreo’s Tweet During the Black Out

   Oreo leveraged a current event that an insane amount of people are participating in.  They hijacked an event for advertising purposes.  To some extent, in a much smaller way, I’m leveraging a current event that just happened, the Super Bowl, to capture an additional audience.

   Moving forward, I would like to look at leveraging things within our industry, traffic exchanges.

   Traffic Exchange Owners and Members Can Use Hot Bucks on their ads to bring the following that chases them.  Members Hot Bucks are more for stopping someone on their page for a focused look.  They leverage the following.

Find Out Everything You Ever Wanted to Know About Hot Bucks

  1. Hot Bucks What are They?
  2. Hot Bucks What are They Short and Fun Version.
  3. Your Benefit from Hot Bucks
  4. Get a Site Listed/Authorized for Hot Bucks
  5. Cash Surfing Network Leaderboard Prizes
  6. Most Recent Explanation of Hot Bucks

   Here is another example.  In this splash page I am targeting and leveraging the following of Dragon Surf.  The members using it identify with the logo and theme of the site.  This can be done to some extent with Adkreator, which has the option to automatically place a logo above the ad page of a traffic exchange.

   Lastly, I want to point out taking advantage of things going on in our industry.  For example, maybe start an email capture about letting people know about Black Friday sales when it’s current.  Let everyone know where all the good sales are.  Maybe work with some owners to give you exclusive deals just a little bit better than regular.   Say a promotional special is running at some big sites.  State after your done collecting x, let me give you this free report, let me handle this for you.  People will recognize the promotion reference.  You leverage it.

   What currently is going on in the Super Bowl, a much larger scale, or what is going on in your niche industry is something to leverage.  Hope this helps your business.

Wall Street Wakes and Makes Wealthy Waves!

Remember the Movie Wall Street?

 

   The 1987 movie, Wall Street, starred Charlie Sheen and Michael Douglas.  At one point in the show Charlie is trying to get the big player stock brokers attention, Michael Douglas.

  Sheen tries to bring him research on a company to make money off of.  The big Tycoon tells him I got 20 other guys doing the same thing for me.  Bring me something I can use, something they can’t.  I compare this to how the modern content marketer must feel.  The amount of information they compete with is insane.

   Today’s discussion is on something that can help you stick out in a big way, show creativity, solidify your brand, engage your customers, and if you were in the movie Wall Street, impress Michael Douglas.  The answer is Story Telling.

   Story telling has been with us since the dawn of communication.  We can relate to a story, but, just how is it used in Marketing.  In these modern times social media is really big.  Word of mouth advertising has become a power house.  Hence, this is why story telling is so big.  People can remember the story and they can be emotionally moved by a story.  This emotion prompts us to share.

“The principles and success factors are closely related with word-of-mouth, social sharing, social media in general, brand perception and the very core of content marketing.”– J-P De Clerck

“Stories make messages pass easier.”– J-P De Clerck

   I found a couple consistent messages with the construction of story telling in marketing.

“The key to creating consistently amazing pieces of content is to remember that you aren’t the hero in this story.  The hero is your audience.”– Jonathan Chan

“The customer should be the main character, with your company serving as the supporting character that offers tools to help them create successful resolutions.”– J-P De Clerck

    Our company story is built around the creation of a traffic exchange.  It’s about three guys that loved traffic exchanges so much they dedicated their lives to it.  We want others to experience the fun and success AND the real heroes of our story… it’s the members that rallied around us, supporting our calling.

   If your interested in our entire story visit the Legacyhits Story.

In summary, your content marketing shouldn’t be without story telling mixed in.  It’s too powerful in a modern social media world where things are so easily shared.  It’s too human to be ignored.

Good Reads and Sources:

The art of storytelling in 6 content marketing context questions

Using Story Telling to Strengthen Your Brand

How to Use the 3 Act Structure to Improve Your Content Marketing