Category Archives: social media marketing

Name One Big Business and I Guarantee It Funnels!

All Roads Lead to Rome

Just as Blogging, Social Media, and Emails Lead Back to…?

Big Business and Profit!

   As you approach making money online and creating a business think of a funnel, a jelly fish, and foot prints in the sand.

   Let’s start off with defining a sales funnel.  A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer.- as defined by

   Here are a couple images on sales funnels to get our juices rolling.  The first from McKinsey and Company.  The second from Kevan Lee with

   An easy way to study this is to view the advertisement of the sales funnel Brandmetool.  We advertise BMT to be seen(awareness) in traffic exchanges because its highly targeted.  Brandmetool is about traffic sources.  Some people will see or be aware of BMT in social media and blogging.  The larger numbers of people begin on the left and we funnel down lower and lower to advocates.

   We didn’t cover the jelly fish and sand walking yet, so you’ll have to say tuned!

   Next, let’s discuss a possible, entire sales funnel for your very own online business.

   If you start with affiliate work such as the Cash Surfing Network and/or Brandmetool then you’ll face a similar challenge as us.

   That challenge is where to bring awareness to the top of your funnel.  The top of your funnel as an affiliate may be a BMT capture page, CSN capture page, or a blog and/or capture page about working from home, working online, increasing website traffic, generating part time income online, etc.  It makes sense that the more general your topic is the more competition you will have.

   If you would like to read more about funnels, this post from buffer is quite detailed, How to Build Social Media into Your Sales Funnel.

   The jelly fish and foot prints in the sand.

   A jelly fish has long tentacles that food runs into and gets caught.  It’s useful to think of making our online presence like big jelly fish.  We want to be seen in many different places(tentacles) and have them all lead back to our sales funnel.  Paid advertising, blogs, social media, and emails are all examples of ways of reaching people(tentacles).  Obviously, we will not be stinging our finder, but instead, we will inject them with value so they are happy they found us.

   Foot prints in the sand is another way to illustrate leaving pathways that lead back to your sales funnel.  As you walk along through the internet make sure to leave digital foot prints.  Always leave the way back to you and your sales funnel.  Now that you have these vivid pictures you won’t forget 🙂

   Show me a big business and they’ll be using emails, have a social media presence, and have a blog.  To them a sales funnel is as easy as walking in the sand.

6 Indisputable Business Truths Online

Trust Ye Business Truths


Stick to the truths and your business will end up as pretty as the picture.  This is from the first out going email in a Brandmetool capture series.  Hope you can take something away from it.

Here are the 6 Online Business Truths:

1. People Buy from Those that They Know, Like, and Trust
2. Better Designs Have More Success
3. Social Media is Capable of Giving Us Free Traffic
4. An Email List Leads to REPEAT Sales, Not Just One
5. The Easiest and Fastest Sign Up Process is Best
6. A Network is Needed for Big Success

Brandmetool Does This:

A. Massively Builds Your Presence
B. Gives You Beautiful Designs from Professionals
C. Sets You Up for Fast Social Media Connections
D. Builds your List
E. Has the Fastest Sign Up Process
F. Gives You a Network


  1. People Buy from Those that They Know, Like, and Trust– I know it’s so classic that it goes without saying, but, one of my favorite sayings is fundamentals win football games and that will be proven until the end of time.  People can meet you so to speak for the first time in video so get a jump on your competition and use it.  Check out this last post on the rate of video consumption estimated in future years, Leave Nothing to Chance, Hard Core Business #6 #5 also has a bit on relationships.


My personal favorite way of networking, meeting new people, and building relationships is  I’m really pleased with this live 4 man/woman video interface.  It’s clean look and ease of use has been the first video cast that I have been satisfied with.  Swing in and meet us at 6pm Eastern Monday-Friday show name “Legacy Hours”.

2. Better Designs Have More SuccessWhat Does the Big D Mean for Your Business.

3. Social Media Gives us Free TrafficTwitter Power and Sharing and Content Marketing

4. An Email List Leads to Repeat Sales, Not Just One– One of the easiest ways to ensure the growth of your business is to have a growing, responsive email list.  Don’t just bring someone into one program, do it time and time again.

5. The Easiest and Fastest Sign Up Process is Best– Pretty common sense here.  If your signup process is complicated your going to lose people.  Also, everyone wants to do things fast or they give up some times.  Don’t lose those people.  You also may enjoy a post on perfecting user experience, Terrible User Experience Costs Huge Money! 3 Steps Change it Now.

6. A Network is Needed for Big Success– Maybe you can build a big business on your own, but, you will have a huge business if you have the help of a network.  We love working with people, swing in and meet us at the 6pm eastern Monday-Friday “Legacy Hours” show at

   In summary, make sure you apply the six business truths above.  If Brandmetool can be a part of that process for you then great!  Just remember, fundamentals win football games, and so it is for business games too 😉

As a Man SELLeth, Life or Death Business

As a Man Selleth

   Your Business Lives or Dies by Sales.  There is no disputing this.  Money is the great bottom line, the scoreboard of everything that you are working on in your business: programming, design, marketing, and customer service.

   What are some common practices that are greatly overlooked in our industry.

  • A Reason to Have a Sale:  Everyone likes to get a sale price.  You should be planning for that in your pricing.  A very easy reason to put something on sale is a Holiday.  Most people can relate to that.  If a holiday isn’t close by then make a clever, creative campaign or work off the publicity of something your members recognize.
  • Make your Sale Visible:  Most owners in our business will use login offers.  That’s great, but, maybe you want to inform members of a sale in your emails and members area.  As this applies to online business in general, how can you inform without disrupting user experience too much.
  • What is the Sweet Spot:  At what price am I getting the most sales at the maximum price.  It’s very mathematical here.  We can sell a lot at a lower price or fewer at a higher price.  Bottom line, what brings the most money into the business.  Test and review your results.
  • Look to Stand Out with Your Offer:  Use quality video and graphics to draw attention to your offers.  The more unique you can make your offers from the competition the better.
  • Present the Benefits to Your Customer:  Why should your customer make this purchase?  Show them the value.  Break things down into the savings.

The Selling of an Idea

   This discussion will now move much deeper than just moving your product.  People once believed that the world was flat.  The vast majority did.  Someone had to convince the masses that it was round.  It takes proof, emotion, and energy to change belief.

“There is No Need to Persuade Anyone of Anything Unless it Helps Them.”

   Build your business off the above quote and it will grow stronger and faster.  This model has always been the more ethical approach, but in modern times, it’s now critical to utilize this.  Power is in the hands of the customer with social media.  Word of mouth advertising has become so strong that you wouldn’t want to do it any other way.

     Lastly, I want to talk about followings and the influencers that lead them.  Here is a recent post that shows ignoring influencers in helping you sell your product or ideas is a very bad idea.  Read 2 Powerful Elements to Influencer Marketing Chemistry.

   We follow a person’s past ideas, current ideas, their present, and anticipated future.  Momentum and energy are a big part of networks headed by influencers that sell ideas.  One of the most powerful components of modern networking is live streaming.  Social media such as allows for real-time interaction.  When people can’t be with each other live this is the next best thing.  People want to see who is behind a business so they know who is accountable and they want the experience of building energy together.

   In summary, selling has very researchable concepts.  This post just touches the surface.  Remember to question everything because momentum and energy of a group don’t necessarily mean they are right.  The world once believed it was flat.

2 Powerful Elements to Influencer Marketing Chemistry

Time, Money, and the Impact of Influencer Marketing

How bout a what, why, and how before we talk about a cliche and its connection to influencer marketing.

What is an Influencer?

“An influencer is a person who is well-connected and who is regarded as influential and in-the-know; someone who is looked to for advice, direction, knowledge and opinions.”– cool brands blog

So why pursue influencers to help with your product?  It is simple.  They influence the buying decision of your market.  Many businesses are already jumping on board with this.  Note the growing tend from the google report below.

   In our industry, traffic exchanges, the easiest example of this is in the planning of a site launch.  You will want the big, known names in the industry to help you because they influence the joining and purchase decision of your target market.

How is Influencer Marketing Done?

The 4 Elements of Influencer Marketing according to Andrew Barratt

1) Identifying influencers and ranking them in order of importance
2) Marketing to influencers – to increase brand awareness within the influencer community
3) Marketing through influencers – using influencers to increase brand awareness to target markets
4) Marketing with influencers – turning influencers into advocates.

   So we are either marketing to, through, or with them.  To clarify this, we are exposing our product to them, we are having them mention us in their content (could be paid), or best situation, they actually favor our product and champion it to their audience.

Time and Money

 Back to our industry, it takes time to foster relationships with the established names out there.  Don’t try to rush it.  If you don’t have the time then there is always the paid alternative.  However, all the influencer love in the world won’t save a bad site and big names will refuse to promote something of horrible standards.

   In the big business world it’s a growing trend to seek out influencers and it looks like it’s being backed up by high profitability.  Looking to the traffic exchange industry, it’s more of a necessity.  The market is small enough that going without them makes for a long journey.

   I hope this helped your business! Take Care.

Target Market – Feeding a Carrot to a Dog is Futile

Targeting in marketing – Don’t Feed a Carrot to a Dog

Have you ever tried feeding a carrot to a dog? It doesn’t work very well does it. Yesterday, I discussed hijacking traffic and target is definitely involved. Targeting and Marketing/Advertising is joined at the hip big time, no debate. Many of us know this but…

How razor sharp targeted are you? It makes a big difference!

It’s very clear who I write for and even more so since thinking about it recently. I write for marketers and the community I work in, which also happens to have a lot of marketers.

I like to think of content marketing as value marketing. In exchange for information the marketer is rewarded with attention. Plain and simple. Your goal is to provide as much value as possible and to keep people wanting more. You want them to binge off your information.

“Content Marketing is actually very plausible for
binge content consumption.”– Orlee Gillis

Once you know their direction, your content can become a bottomless treasure chest: your customer will keep digging for more of what he loves. He’s not just looking for content to enjoy. He has questions to be answered, blanks to fill in, and needs to satisfy.“- Orlee Gillis

It’s an on demand society so have information easily available, preferably in different forms, so they can get it NOW and the way they want. Getting someone to binge off your information requires you know what they want. You have to know your person, your TARGET.

1. Who is your audience?

2. What Questions Do They Have?

3. Can you make life easier with tools and information?

These questions MUST be KNOWN to effectively perform content marketing well.

Communicate with Your Target so the Magic Happens:

Email communication and social media make it possible to let an audience know there is value to be consumed. This is the modern pull(attract) system over the push system of old times. It lends itself very nicely to word of mouth advertising made effortless by having near by social media buttons.

Finally, an example of targeting combined with advertisement from our industry.

We run this ad at Easyhits4u and it does quite well. You’ll notice that it names Easyhits4u specifically. It mentions making guaranteed earnings at a place where many are surfing for cash. This page also resembles their old prize page. Specific is a great word to describe targeting.

In summary, it helps tremendously to know what your audience is looking for. Get very specific about the WHO you are providing value for. It will help your content marketing and advertising.

Hope this helped your business!

Want to know whats working and what isn’t?  Check out this tracking software.

Referrences: How to Give Your Customer What She is Looking for by Orlee Gillis