All Roads Lead to Rome
Just as Blogging, Social Media, and Emails Lead Back to…?
Big Business and Profit!
As you approach making money online and creating a business think of a funnel, a jelly fish, and foot prints in the sand.
Let’s start off with defining a sales funnel. A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer.- as defined by Convertwithcontent.com
Here are a couple images on sales funnels to get our juices rolling. The first from McKinsey and Company. The second from Kevan Lee with blog.bufferapp.com.
An easy way to study this is to view the advertisement of the sales funnel Brandmetool. We advertise BMT to be seen(awareness) in traffic exchanges because its highly targeted. Brandmetool is about traffic sources. Some people will see or be aware of BMT in social media and blogging. The larger numbers of people begin on the left and we funnel down lower and lower to advocates.
We didn’t cover the jelly fish and sand walking yet, so you’ll have to say tuned!
Next, let’s discuss a possible, entire sales funnel for your very own online business.
That challenge is where to bring awareness to the top of your funnel. The top of your funnel as an affiliate may be a BMT capture page, CSN capture page, or a blog and/or capture page about working from home, working online, increasing website traffic, generating part time income online, etc. It makes sense that the more general your topic is the more competition you will have.
If you would like to read more about funnels, this post from buffer is quite detailed, How to Build Social Media into Your Sales Funnel.
The jelly fish and foot prints in the sand.
A jelly fish has long tentacles that food runs into and gets caught. It’s useful to think of making our online presence like big jelly fish. We want to be seen in many different places(tentacles) and have them all lead back to our sales funnel. Paid advertising, blogs, social media, and emails are all examples of ways of reaching people(tentacles). Obviously, we will not be stinging our finder, but instead, we will inject them with value so they are happy they found us.
Foot prints in the sand is another way to illustrate leaving pathways that lead back to your sales funnel. As you walk along through the internet make sure to leave digital foot prints. Always leave the way back to you and your sales funnel. Now that you have these vivid pictures you won’t forget 🙂
Show me a big business and they’ll be using emails, have a social media presence, and have a blog. To them a sales funnel is as easy as walking in the sand.