Category Archives: small business

Cast 2 Powerful Spells for Solid Retention

It’s Not Business Wizardry, It’s Something More Human

   Do you like smaller profits quickly or are you able to accept a delay for larger profits?  They are very different mind sets.  We were recently discussing the excitement needed for member retention in our industry.  Actually receiving a payout was a result that we agreed would keep people around.

   How much money someone is interested in and how long they are willing to wait for it produces two mindsets.  These approaches might blend a little and certainly one could change the way they see things, but, here are the two I identified.

   Spell #1 Built for Speed Mindset: This person is in an extreme hurry to earn money.  If they even look at training it is to skim over it.  They want to do something quickly and they want to get paid.  I see this mindset being happy with smaller earnings ,but, they want to see that x program is paying and working quickly.  It should be noted that the extreme of this person is looking for huge profits quickly and is most likely going to leave all industries they try.

   Spell #2 Learn, Plan, and Profit Bigger Later Mindset: This person is more patient.  They are more comfortable with a set up plan for long term profits.  For sure they are not trying a desperate measure to quickly earn money.  The focus is to learn the business and take the steps necessary to building a long term bigger profit.  I tend to see this person as understanding that investment of time and/or money into their business is necessary for bigger profits.  They have less interest in prizes and smaller amounts of money.  Instead, they look to convert the traffic to eventual sales.

   Total success by group 2 is achieved in our industry by:

  1. Allowing enough time for people to come to know, like, and trust you.  This includes the visual recognition of what you stand for in graphics and perhaps video.
  2. Learning how to use an email service and write emails that convert.
  3. Stand out with creative, well designed advertisements.
  4. Continued exposure in effective traffic sources.
  5. Participating in a network.
  6. Learning about the product or service that your backing and/or the creation of a website.
  7. Add in your suggestions to comments 🙂

 

   How do we as an industry work with these two groups of people?  Well, that is the fun part and challenge.  While we are at it, let’s throw in a group of people that are looking for entertainment. It is intriguing to see how we have provided solutions so far and the future is sure to bring some cool ideas.

Get Your Hall Pass Permission for Email Marketing!

Get the Goat Head, I mean Go Ahead, before Suggesting

   How many times have you seen an alien email hit your inbox?  For the most part known as spam, it’s not very effective in terms of conversion.

   Contrast that with an email that somebody actually wants to read and receive.  Your open rate will sky rocket and your eventual suggestions will get the attention they need.  Check out what a famous marketer, Seth Godin, thinks permission marketing is.

   Looking around in our industry surfing I think there is a lack of list building that reflects a personal nature and relationship building.  Some may argue that there is a lack of list building in general.  It begs the question why when there is a tool to easily help you email market.  You can learn to make your own capture pages as well.

   You may see websites from affiliates that ask for an email address and those sites may already have made email series, but, the personal, original construction of an email series is kind of rare.  If sticking out is part of the marketing game then taking on this little bit of extra work is worth it.

   People are looking for unique, accurate insight that they can’t get any where else.  Many times I believe our industry is short on ideas to attract email subscriptions and what to write about.

   I’d like to brain storm with you.  Free, helpful stuff is always a good trade for an email.

Ideas to Capture an Email Address

Free Traffic Report– Direct them to the CSN training to see how much money has come in on average per signup and the total amount of signups from specific traffic sources.  In addition, you might gather the various traffic ranking lists and give your unique insight and tips.

A Free Ebook– They subscribe and then receive a useful ebook to help them.

The Giveaway– Have a contest to give away something of high value.  Obviously, you can’t get everyone a big prize, but, people will give you their email address for a chance.  If your a blogger, I went ahead and researched some plugins to help.

Some specific examples:

Where to find the Best Hot Buck Places

How to win at collecting CTP XP

Tips for Motivation

Tips for Health for Working from Home

   Please leave some comments if you have some helpful ideas.

Remember the personal branding.  Think about putting your picture or video on the capture page.  Lastly, treat your list right by providing useful information to show you care.

   List building has the advantage of potential repeat sales and it’s a low cost way of internet business when it comes down to it.  Constructing an entire website requires a bigger investment and you may not be ready for that.

Name One Big Business and I Guarantee It Funnels!

All Roads Lead to Rome

Just as Blogging, Social Media, and Emails Lead Back to…?

Big Business and Profit!

   As you approach making money online and creating a business think of a funnel, a jelly fish, and foot prints in the sand.

   Let’s start off with defining a sales funnel.  A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer.- as defined by Convertwithcontent.com

   Here are a couple images on sales funnels to get our juices rolling.  The first from McKinsey and Company.  The second from Kevan Lee with blog.bufferapp.com.

   An easy way to study this is to view the advertisement of the sales funnel Brandmetool.  We advertise BMT to be seen(awareness) in traffic exchanges because its highly targeted.  Brandmetool is about traffic sources.  Some people will see or be aware of BMT in social media and blogging.  The larger numbers of people begin on the left and we funnel down lower and lower to advocates.

   We didn’t cover the jelly fish and sand walking yet, so you’ll have to say tuned!

   Next, let’s discuss a possible, entire sales funnel for your very own online business.

   If you start with affiliate work such as the Cash Surfing Network and/or Brandmetool then you’ll face a similar challenge as us.

   That challenge is where to bring awareness to the top of your funnel.  The top of your funnel as an affiliate may be a BMT capture page, CSN capture page, or a blog and/or capture page about working from home, working online, increasing website traffic, generating part time income online, etc.  It makes sense that the more general your topic is the more competition you will have.

   If you would like to read more about funnels, this post from buffer is quite detailed, How to Build Social Media into Your Sales Funnel.

   The jelly fish and foot prints in the sand.

   A jelly fish has long tentacles that food runs into and gets caught.  It’s useful to think of making our online presence like big jelly fish.  We want to be seen in many different places(tentacles) and have them all lead back to our sales funnel.  Paid advertising, blogs, social media, and emails are all examples of ways of reaching people(tentacles).  Obviously, we will not be stinging our finder, but instead, we will inject them with value so they are happy they found us.

   Foot prints in the sand is another way to illustrate leaving pathways that lead back to your sales funnel.  As you walk along through the internet make sure to leave digital foot prints.  Always leave the way back to you and your sales funnel.  Now that you have these vivid pictures you won’t forget 🙂

   Show me a big business and they’ll be using emails, have a social media presence, and have a blog.  To them a sales funnel is as easy as walking in the sand.

Leave Nothing to Chance, Hard Core Business

Blind Gambling is Not Business

   Don’t go into business blind and don’t be led by the blind.  Don’t want to be led a stray?  Then make sure a company is actually making money before you weigh their advice heavily.  I don’t believe luck is the reason most businesses succeed, and for that matter, I think people that believe they control their destiny have a greater success rate in life.

   Make sure you read the whole thing so you don’t miss 2016’s business trends and how they relate to the traffic exchange industry.

All Great Businesses have 4 things.  Presence, Knowledge, the Ability to Evolve, and Service at Heart.

   1. Presence or Brand– It’s interesting that they say 97% of people in our industry won’t make any money and it’s a similar percentage that fail to get themselves out there.  They fail to be known, to have a presence, to stand for anything, to become a brand.  We devised a tool to help get you out there, Brandmetool.  However, brand will ultimately depend on the entire soul of your business, resembling more of the 4 above components combined.

   2. Knowledge– Researching things is crucial to your success.  I missed that step when I first began and I hope you don’t make the same mistake.  It was a turning point for me when I decided to dig in to information about online business as far as knowledge is concerned.  Now I have books by my bedside.  Keep yourself sharp by reading up.  Don’t you want to give yourself the best chance at success?  Many big business names will praise self-education.

   3. The Ability to Evolve– People are creatures of habit.  It can be difficult to change.  However, with certainty, one thing we can predict is that things will change.  Successful businesses will anticipate it, accept and embrace it, and will boldly try changes.  They understand the importance of creating markets, being first to market, and making an industry react to them instead of the other way around.

   4. Serving People– Make products to help people.  Help others and don’t make me quote Zig Ziglar again stating to help enough people get where they want to go and you get where you need to go 🙂  Customer service is a great way to build relationships and always remember that the way you treat people reflects on your business.  Have a heart for people and many will reward you back with a love for your brand.

   I wanted to get very specific about success in our industry.  Whether you become an affiliate list builder or take on website ownership, these core principles remain critical.

   1. Design– You need to look good and show people that your serious.  Without design, people will over look what you have to offer on your website.  You will lose your customer before they even get in the door.  Also, the quality of your advertisement design is directly related to how well they do.  We can refer you to someone we used for design in the past, but honestly, the designs of our websites are not as good as we want them to be.

   2. Programming– Having special things about your site makes you stick out.  I understand many will take on a commercial script, but if you do that, you really need to set out to make yourself unique and offer value with added features.  This brings us to the next point.  This point has more to do with website ownership.

   3. Take Care of SalesSee As a Man SELLeth, Life or Death Business.

   4. Don’t be Underfunded– If there is something that really plagues are industry it’s people believing they can set up shop with a bare commercial script and roll in the dough.  I have a lot of compassion for people making this mistake as I did it myself.

   5. Relationships– To do things right, you really should be meeting people, especially the big names in the industry and forming relationships with them before you release your product.  Places to do it include webinars, skype(mcwahl2), facebook, twitter, traffic exchange chats, etc.

   The next points I make I want to show you how our industry isn’t an island.  Big business trends many times are small business trends as well.

   6. Using Video– Sometimes it seems that our industry lags behind technology and trends.  Perhaps, a resistance to change.  Video will help you to stick out, which many will agree that marketing is a competition for attention.  Video gives a personal touch and in our industry it’s under used most likely because people are shy to get in front of the camera.  That just makes it easier for you because your gonna do what it takes to be successful.  Your gonna get yourself out there right?  Take a look at the projections for video use in business from Hubspot.

Image from Hubspot

   7. Influencer Marketing– It’s really quite amazing to me how many buying decisions and signups come with the support from big names in the traffic exchange industry.  It makes all the sense in the world to network and communicate with them.  View how we worked with an industry giant in the Legacy Hits Story.  See this previous post how influencer marketing is exploding in all kinds of businesses, 2 Powerful Elements to Influencer Marketing Chemistry.

   All this information can be handed out freely, but, now it’s in your hands.  You must have the heart to see it all through if you don’t want to become the statistic of the 97% that walk away from the industry empty handed.

The Only Way to Make Serious Money at Traffic Exchanges

What Exactly is the Target of Traffic Exchange Traffic

Serious Email Marketers includes TE owners that are serious email marketers.
Marketers/Affiliates includes people that own their own product.

Note: If You Don’t Know What a Traffic Exchange is Read This.

1. Serious Email Marketers– These are people that are emailing on a regular basis.  Whether they are a Traffic Exchange owner, Mailer, Paid to Click, List Builder using Giveaways, or Misc. Website Owner, they see the importance of staying in contact and will eventually be in profit by sending emails.

2. Traffic Exchange Owners– There is most likely well over 1,000 of these in existence.  Yet, only a few experience significant income.  It is quite possible that some owners make more money from their membership base list(sending emails) than the traffic exchange.  A traffic exchange is a list building tool.

3. Marketers/Affiliates– The largest portion of the traffic.  This includes anyone that is selling anything.  It could be a tool, information, or an advertising affiliate of another traffic exchange.

4. Income Seekers– This group will have a lot of new people to the industry in it.  They are looking to make money.  I see this group as being more likely to program hop in their attempts to earn.  They might skip research and perform the proverbial follow the shiny object.  It’s really unfortunate because if they researched the right product and formulated a plan it would give their brand(presence) a much better future.  Also, because they are new they may be focusing on earning small amounts of cash such as prizes by surfing.  They may not understand the business concept yet.

5. Hobbyists– These people have time on there hands and find traffic exchanges to be entertaining.  This group may have a lot of retired people in it.  Their mindset is that if they make some money it’s an added bonus.  They tend to enjoy themselves either way.  They have no intention of taking this business as serious or worrying about a significant income.

The Order of Money Making Potential in this Industry

  1. New Product– This does depend on the strength of your idea.  It also depends on the quality of design, programming, and marketing you do.  It takes the time of idea creation and development.  Most likely the product will complement the existing industry.  There may be more risk here as it isn’t a tried and proven product, but, the lack of competition spells potential bigger gains.
  2. Traffic Exchange, Mailer, or Paid to Click– Tried and proven to make money with the proper contacts, design, programming, marketing, and site understanding, these are common first steps in website ownership.  While the industry doesn’t so much need carbon copies, it’s understandable why some passionate people want to open their own.  It’s important to note that these sites are also list builders by simply being membership sites that collect emails.
  3. List Building– By providing something of value and often times giving it away for free, email addresses can be collected.  It really boils down to a value exchange.  With your emails giving out helpful information you have the hopes that your recipients well take your good suggestions and join things with you.
  4. Straight Advertising with Splash Pages and Banners– You can still bring people into programs without worrying about getting their email address.  However, you should be able to see how you won’t be able to make a repeat contact.  Repeat contacts are potential sales and makes for a more efficient business.

In your advertising efforts, with any of the above methods you have the ability to use your picture and/or logo to keep your presence(brand) at the top of every ones minds.  In time people will come to recognize you and what you stand for.

Strengthen your presence(brand) by participating in the community.  You can use traffic exchange chats, social media participation, webinars, and emails.

In summary, this entire execution is possible with Action and Planning.  I’ll leave you with a quote.

“Vision Without Execution is Delusion.”- Author Unknown