Mind blowing is subjective! But, this just might be the super charge your looking for to producing quality content, blogging, and distribution all in one article.
We will begin with what is 10x content or remarkable, outstanding information. We are going to refer to Rand Fishkin and his quick chart.
1. Provides a uniquely positive user experience through the user interface, visuals, layout, fonts, patterns, etc.
2. Delivers content that is some substantive combination of high-quality, trustworthy, useful, interesting, and
Is considerably different in scope and detail from other works on similar topics
3. Loads quickly and is usable on any device or browser
4. Creates an emotional response of awe, surprise, joy, anticipation, and/or admiration
5. Has achieved an impressive quantity of amplification (through shares on social networks and/or links)
6. Solves a problem or answers a question by providing comprehensive, accurate, exceptional information or resources.
If your interested in this a little bit more I have written on it here, Are You Strong Enough to Be a Marketing Artist? In addition, you may be interested in the ways content can be constructed, 3 Laws to Abide for Content Marketing. Here is an example of 10x in action, Top 7 Indispensable Apps for Entrepreneurs by Mandy Arthur.
Intermission: Do You Want to Review this Material on a PodCast(Audio Cast)?
There are tons of different kinds of Content
Use this chart from Hubspot to get ideas and make sure to make it 10x!
Next up is distribution and we will be working with social media quite a bit. So fasten your seat belts. We’ll start with optimizing our tweets at twitter with the proper hash tag. The program we will use is Ritetag. Just open this in google chrome so it makes everything in this article work together. It has a 7 day free trial so signup and download the extension. This program integrates with your twitter. I’ve met the CEO of Ritetag, Saul Fleishman, on blab.im. He is a really nice guy.
By the way if you need to manage extensions in chrome just open your browser, then in the top right click on the three horizontal bars, then select “more tools” then “extensions” from the drop down menu. If you want to add an extension scroll to the way bottom of this screen and click on “Get More Extensions”. Then search for the extension you desire.
The above is handy because next we are going to add the extension “sniply – Drive Conversion Through Content” This thing is cool it adds a call to action to the content that you pass out to others. Example: I’ll share Mandy’s article but notice the call to action added in the bottom left. Snip.ly can be used completely free! Thanks to Laura Rubinstein for her suggestion.
Lastly, grab the program Hootsuite. It’s another program that can be used for free to share to twitter, facebook, and linkedin all from one place. It can also handle google+ and facebook pages. There is a limit of three unless your upgraded.
Hootsuite in Action on Google Chrome
If your using Hootsuite and have the extensions ritetag and the sniply one then this stuff is all set to go. The Snip.ly extension will prompt you to snip links automatically. The ritetag info there will give you hash tag suggestions and show you the influencers for the word. Also, Ritetag will tell you the number of tweets, number of retweets, and total viewers on an hourly basis. You will notice content marketing is listed as a good key word in green. If it were to appear in red it would be considered over used and to have too much competition.
Next Up Blogging Tips
Blog Head Lines– No Click = No Read
Use this free tool to quickly analyze your blog headline. Get that blog read with Coschedule.
WordPress Plugins: Sumome.com
This is a free plug in that has a ton of free stuff. I use it for two things. One, you may have noticed a subscribe box(they call it a scroll box) that pops in on you from the top right. This works great with an email service provider or Auto-Responder. Capture email addresses from people that want to subscribe. My personal take is that giving something away in addition will boost its success rate. Second, it provides a nice social media tray that you will see reveal itself on the left hand side.
Ultimate Social Media Plus Plugin– I use this to put social buttons on the bottom of my posts and send a prompt to share after a user spends a certain amount of time on the blog. Another free feature.
In summary, we have covered content creation and how to make you competitive in today’s market. Then we discussed the distribution of your content by social media in general and by way of blog through email marketing.
Hope this helps your business!
P.S. Traffic Exchangers I hope this helps you attract some people to the industry so it expands and becomes a common house hold name.