Category Archives: influence marketing

Santa Checks His List Building Twice!

List Building Santa Check’s it Twice!

 

    If you get yourself a large responsive list then it will feel like Santa is coming to town.  Big gifts will be bestowed upon you!

   What would you give up your email address for?  If your interested in knowing something bad enough you would right.  Therefore, it is indeed what you know and your sharing it in emails that is attractive to a potential subscriber.  It’s also what you might be sharing in the future, so it benefits you to build credibility and to have regular helpful emails going out.

   It’s also fair to say that you might subscribe to learn more about a person and who they know.  You might be interested in who they network with.  What better way to show your interest in a person than showing them your interested in what they have to say in emails.

   So it pays to build relationships if you desire a following.  People may subscribe to start the process of building a relationship with you and your network.

   In addition, I’d like to add it’s what you have to give as well.  For instance, maybe you can offer a discount on something that no one else can.  I’d whip my email address out for something I’d like a discount on, wouldn’t you?

   Hopefully, this got you thinking about what you can offer others to build that list.  Putting this all together, what can you learn that is most valuable to others, who is the most influential, and what do you have to give?  The rest is just presentation right…

Shocking Confession of an Internet Business Owner

Have Ideas Not Beliefs

Confession: I don’t know everything.  Do you know everything?    It is quite interesting to me that in business confidence and influence sells.  However, do we take care to realize that we are in a changing environment?  It’s even more so if it is internet business and technology.  Our thoughts should be flexible. I’ve always been a fan of have ideas not beliefs.

   Gary Vaynerchuk, a man taking a 3 million dollar business to 60 million, admits that he contradicts himself.  I appreciate that kind of honesty.  People that are influenced by Gary accept his contradictions and respect him for his raw, honest opinion.

   When I write it is many times establishing a point, but, I’m honest enough to say that I could end up contradicting myself.  Are you flexible enough to do that?  In all reality, if your brave enough to express your opinion, sometimes you are going to be wrong.

   When we claim to know something it is often based on math, what we have learned, and our experience in business.  For instance, in our industry, the training of the Cash Surfing Network reveals mathematically where people are spending money and how much on average per signup.  The results are obviously bias of people spending money at the specific site CSN.

   I could easily present my findings as here is where people are spending money.  Yet, it’s more accurate to let you know that these results are from members advertising the Cash Surfing Network.  What you advertise and how influences results.  Do your own Tracking.

   In life and business verify things against your direct experience.  I liked it when J.S. Gilbert recently said question everything.  He is exactly right.  When drawing conclusions look for repeatable, consistent patterns.  These are good indicators of relevant information to understanding the world.  However, nothing is ever 100% fact.  (You are free to disagree with me on that.  Maybe I’ll contradict myself and state there are facts tomorrow.)  Instead, we continuously prove and manage ourselves accordingly.  The majority of people once believed the world was flat.  It isn’t, in case your behind the times.

Take a look at the scientific method.  Most people think scientific law is absolute.  Yet…

   “A scientific law is much more flexible. It can have exceptions, be proven wrong or evolve over time, according to the University of California.”- Livescience.com

   Taking it back to our industry.  To make sense of traffic sources, look over all the ranking lists.  We can see patterns of sites ranking consistently high.  These would be very good spots to try out when looking for traffic sources that produce.  Always be aware that sources can saturate and start effecting your results.  But, I’ll say it again, do your own tracking.

   Lastly, most people can study business statistics and history to provide themselves with a workable, foundation for success.  However, it’s creativity and heart that are the predictors of big success.  I’ll leave you with a couple quotes.

   “Imagination is More Important Than Knowledge”- Albert Einstein

   “We know what we know, know there are things we don’t know, and there are things we don’t know we don’t know.”- D.H. Lawrence