List Building Santa Check’s it Twice!
If you get yourself a large responsive list then it will feel like Santa is coming to town. Big gifts will be bestowed upon you!
What would you give up your email address for? If your interested in knowing something bad enough you would right. Therefore, it is indeed what you know and your sharing it in emails that is attractive to a potential subscriber. It’s also what you might be sharing in the future, so it benefits you to build credibility and to have regular helpful emails going out.
It’s also fair to say that you might subscribe to learn more about a person and who they know. You might be interested in who they network with. What better way to show your interest in a person than showing them your interested in what they have to say in emails.
So it pays to build relationships if you desire a following. People may subscribe to start the process of building a relationship with you and your network.
In addition, I’d like to add it’s what you have to give as well. For instance, maybe you can offer a discount on something that no one else can. I’d whip my email address out for something I’d like a discount on, wouldn’t you?
Hopefully, this got you thinking about what you can offer others to build that list. Putting this all together, what can you learn that is most valuable to others, who is the most influential, and what do you have to give? The rest is just presentation right…