Category Archives: content marketing

Get Your Hall Pass Permission for Email Marketing!

Get the Goat Head, I mean Go Ahead, before Suggesting

   How many times have you seen an alien email hit your inbox?  For the most part known as spam, it’s not very effective in terms of conversion.

   Contrast that with an email that somebody actually wants to read and receive.  Your open rate will sky rocket and your eventual suggestions will get the attention they need.  Check out what a famous marketer, Seth Godin, thinks permission marketing is.

   Looking around in our industry surfing I think there is a lack of list building that reflects a personal nature and relationship building.  Some may argue that there is a lack of list building in general.  It begs the question why when there is a tool to easily help you email market.  You can learn to make your own capture pages as well.

   You may see websites from affiliates that ask for an email address and those sites may already have made email series, but, the personal, original construction of an email series is kind of rare.  If sticking out is part of the marketing game then taking on this little bit of extra work is worth it.

   People are looking for unique, accurate insight that they can’t get any where else.  Many times I believe our industry is short on ideas to attract email subscriptions and what to write about.

   I’d like to brain storm with you.  Free, helpful stuff is always a good trade for an email.

Ideas to Capture an Email Address

Free Traffic Report– Direct them to the CSN training to see how much money has come in on average per signup and the total amount of signups from specific traffic sources.  In addition, you might gather the various traffic ranking lists and give your unique insight and tips.

A Free Ebook– They subscribe and then receive a useful ebook to help them.

The Giveaway– Have a contest to give away something of high value.  Obviously, you can’t get everyone a big prize, but, people will give you their email address for a chance.  If your a blogger, I went ahead and researched some plugins to help.

Some specific examples:

Where to find the Best Hot Buck Places

How to win at collecting CTP XP

Tips for Motivation

Tips for Health for Working from Home

   Please leave some comments if you have some helpful ideas.

Remember the personal branding.  Think about putting your picture or video on the capture page.  Lastly, treat your list right by providing useful information to show you care.

   List building has the advantage of potential repeat sales and it’s a low cost way of internet business when it comes down to it.  Constructing an entire website requires a bigger investment and you may not be ready for that.

Shocking Confession of an Internet Business Owner

Have Ideas Not Beliefs

Confession: I don’t know everything.  Do you know everything?    It is quite interesting to me that in business confidence and influence sells.  However, do we take care to realize that we are in a changing environment?  It’s even more so if it is internet business and technology.  Our thoughts should be flexible. I’ve always been a fan of have ideas not beliefs.

   Gary Vaynerchuk, a man taking a 3 million dollar business to 60 million, admits that he contradicts himself.  I appreciate that kind of honesty.  People that are influenced by Gary accept his contradictions and respect him for his raw, honest opinion.

   When I write it is many times establishing a point, but, I’m honest enough to say that I could end up contradicting myself.  Are you flexible enough to do that?  In all reality, if your brave enough to express your opinion, sometimes you are going to be wrong.

   When we claim to know something it is often based on math, what we have learned, and our experience in business.  For instance, in our industry, the training of the Cash Surfing Network reveals mathematically where people are spending money and how much on average per signup.  The results are obviously bias of people spending money at the specific site CSN.

   I could easily present my findings as here is where people are spending money.  Yet, it’s more accurate to let you know that these results are from members advertising the Cash Surfing Network.  What you advertise and how influences results.  Do your own Tracking.

   In life and business verify things against your direct experience.  I liked it when J.S. Gilbert recently said question everything.  He is exactly right.  When drawing conclusions look for repeatable, consistent patterns.  These are good indicators of relevant information to understanding the world.  However, nothing is ever 100% fact.  (You are free to disagree with me on that.  Maybe I’ll contradict myself and state there are facts tomorrow.)  Instead, we continuously prove and manage ourselves accordingly.  The majority of people once believed the world was flat.  It isn’t, in case your behind the times.

Take a look at the scientific method.  Most people think scientific law is absolute.  Yet…

   “A scientific law is much more flexible. It can have exceptions, be proven wrong or evolve over time, according to the University of California.”- Livescience.com

   Taking it back to our industry.  To make sense of traffic sources, look over all the ranking lists.  We can see patterns of sites ranking consistently high.  These would be very good spots to try out when looking for traffic sources that produce.  Always be aware that sources can saturate and start effecting your results.  But, I’ll say it again, do your own tracking.

   Lastly, most people can study business statistics and history to provide themselves with a workable, foundation for success.  However, it’s creativity and heart that are the predictors of big success.  I’ll leave you with a couple quotes.

   “Imagination is More Important Than Knowledge”- Albert Einstein

   “We know what we know, know there are things we don’t know, and there are things we don’t know we don’t know.”- D.H. Lawrence

6 Indisputable Business Truths Online

Trust Ye Business Truths

 

Stick to the truths and your business will end up as pretty as the picture.  This is from the first out going email in a Brandmetool capture series.  Hope you can take something away from it.

Here are the 6 Online Business Truths:

1. People Buy from Those that They Know, Like, and Trust
2. Better Designs Have More Success
3. Social Media is Capable of Giving Us Free Traffic
4. An Email List Leads to REPEAT Sales, Not Just One
5. The Easiest and Fastest Sign Up Process is Best
6. A Network is Needed for Big Success

Brandmetool Does This:

A. Massively Builds Your Presence
B. Gives You Beautiful Designs from Professionals
C. Sets You Up for Fast Social Media Connections
D. Builds your List
E. Has the Fastest Sign Up Process
F. Gives You a Network

 

  1. People Buy from Those that They Know, Like, and Trust– I know it’s so classic that it goes without saying, but, one of my favorite sayings is fundamentals win football games and that will be proven until the end of time.  People can meet you so to speak for the first time in video so get a jump on your competition and use it.  Check out this last post on the rate of video consumption estimated in future years, Leave Nothing to Chance, Hard Core Business #6 #5 also has a bit on relationships.

 

My personal favorite way of networking, meeting new people, and building relationships is blab.im  I’m really pleased with this live 4 man/woman video interface.  It’s clean look and ease of use has been the first video cast that I have been satisfied with.  Swing in and meet us at 6pm Eastern Monday-Friday show name “Legacy Hours”.

2. Better Designs Have More SuccessWhat Does the Big D Mean for Your Business.

3. Social Media Gives us Free TrafficTwitter Power and Sharing and Content Marketing

4. An Email List Leads to Repeat Sales, Not Just One– One of the easiest ways to ensure the growth of your business is to have a growing, responsive email list.  Don’t just bring someone into one program, do it time and time again.

5. The Easiest and Fastest Sign Up Process is Best– Pretty common sense here.  If your signup process is complicated your going to lose people.  Also, everyone wants to do things fast or they give up some times.  Don’t lose those people.  You also may enjoy a post on perfecting user experience, Terrible User Experience Costs Huge Money! 3 Steps Change it Now.

6. A Network is Needed for Big Success– Maybe you can build a big business on your own, but, you will have a huge business if you have the help of a network.  We love working with people, swing in and meet us at the 6pm eastern Monday-Friday “Legacy Hours” show at blab.im

   In summary, make sure you apply the six business truths above.  If Brandmetool can be a part of that process for you then great!  Just remember, fundamentals win football games, and so it is for business games too 😉

Why Google, Facebook, and Twitter are Absolutely Awful!

Pay Per Click Advertising

    Pay per click advertising is very expensive from google, facebook, and twitter.  I want to present you with a quick case study.  View the following results of using google adwords and facebook to advertise Brandmetool.

   The only branding I got were text ads and a small visual on facebook.  I got one referral for $8.05.  Let’s contrast this with purchasing a login spotlight.  I’ll get 100’s of full page unique visual views, targeted traffic, and a cost of 3.00.  Or for 8.00 you could easily pick up 8,000 views.  I’ll most likely pick up more than 1 referral on a login spotlight.  Even if I didn’t, the branding alone is worth the cost.  I’m currently running an experiment on other sites spending the same amount on login spotlights as I did with google and facebook.  I’ll update you with the results.

   For the sake of completeness, I have tried twitter advertising and found that they charge outrageous prices for engagements in which you may not even get a view of your website.

   What are Twitter, Facebook, and Google(Organic) good for?  It’s free advertising that you should get from them.

   It takes very little effort to form a tribe of people to like and tweet things from the group.  We all have different collections of twitter followers and facebook friends.

 The issue is that the item being shared has to meet a quality guideline suitable for the whole group to share.

   We can’t expect everyone to blast out something of low quality.  Want to super charge your network?  Come visit us at 6pm eastern every Monday-Friday at Blab.im  It’s free to meet everyone.  Just look for the show labeled “Legacy Hours”.

   It really is silly for us to not get together and leverage something of incredible free power, twitter and facebook.  It takes seconds to like or tweet something.

   Please follow me on Twitter and Friend Request me Here on Facebook.  While were at it how bout a follow on Instagram at username MarcusWahl1

   Everyone should reach out to marketers and work from home people with content marketing and we can easily amplify it’s reach with social media.  This seems like the most direct, cheapest, and easy plan to traffic exchange growth doesn’t it?

   If your new to traffic exchanges I would like to present the following articles on targeting and the target of traffic exchanges.

Target Market- Feeding a Carrot to a Dog is Futile

The Only Way to Make Serious Money at Traffic Exchanges

The key words I mentioned earlier and related words are great examples of target products that would do well in traffic exchanges.

   Need an easy way to describe what traffic exchanges do?

Humor: I’ll show you mine if you show me yours or It’s Like Show and Tell.

Direct: You view my site and I’ll view yours or a Network of People Sharing their Sites.

   Just a note to advertisers, it only takes you the time to set up your ad if your in a hurry.

   In summary, traffic exchange advertising and it’s network are grossly overlooked.  Make them work for you and don’t become a google, facebook, or twitter statistic of failed advertising.  Hopefully, this article meets your quality demand so we can share this thing all over the place, up and down the river, and everywhere but the kitchen sink.  Go Traffic Exchanges!

2 Powerful Elements to Influencer Marketing Chemistry

Time, Money, and the Impact of Influencer Marketing

How bout a what, why, and how before we talk about a cliche and its connection to influencer marketing.

What is an Influencer?

“An influencer is a person who is well-connected and who is regarded as influential and in-the-know; someone who is looked to for advice, direction, knowledge and opinions.”– cool brands blog

So why pursue influencers to help with your product?  It is simple.  They influence the buying decision of your market.  Many businesses are already jumping on board with this.  Note the growing tend from the google report below.

   In our industry, traffic exchanges, the easiest example of this is in the planning of a site launch.  You will want the big, known names in the industry to help you because they influence the joining and purchase decision of your target market.

How is Influencer Marketing Done?

The 4 Elements of Influencer Marketing according to Andrew Barratt

1) Identifying influencers and ranking them in order of importance
2) Marketing to influencers – to increase brand awareness within the influencer community
3) Marketing through influencers – using influencers to increase brand awareness to target markets
4) Marketing with influencers – turning influencers into advocates.

   So we are either marketing to, through, or with them.  To clarify this, we are exposing our product to them, we are having them mention us in their content (could be paid), or best situation, they actually favor our product and champion it to their audience.

Time and Money

 Back to our industry, it takes time to foster relationships with the established names out there.  Don’t try to rush it.  If you don’t have the time then there is always the paid alternative.  However, all the influencer love in the world won’t save a bad site and big names will refuse to promote something of horrible standards.

   In the big business world it’s a growing trend to seek out influencers and it looks like it’s being backed up by high profitability.  Looking to the traffic exchange industry, it’s more of a necessity.  The market is small enough that going without them makes for a long journey.

   I hope this helped your business! Take Care.