Take Maximum Advantage
The 2013 Super Bowl had a black out for 34 minutes. The clever marketing team at Oreo seized the moment to launch a simple, well timed advertising campaign. The results were incredible leaving some to wonder if it was more effective then the huge amounts of money that can be spent on an actual ad at the Super Bowl.
Oreo’s Tweet During the Black Out
Oreo leveraged a current event that an insane amount of people are participating in. They hijacked an event for advertising purposes. To some extent, in a much smaller way, I’m leveraging a current event that just happened, the Super Bowl, to capture an additional audience.
Moving forward, I would like to look at leveraging things within our industry, traffic exchanges.
Traffic Exchange Owners and Members Can Use Hot Bucks on their ads to bring the following that chases them. Members Hot Bucks are more for stopping someone on their page for a focused look. They leverage the following.
Find Out Everything You Ever Wanted to Know About Hot Bucks
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Here is another example. In this splash page I am targeting and leveraging the following of Dragon Surf. The members using it identify with the logo and theme of the site. This can be done to some extent with Adkreator, which has the option to automatically place a logo above the ad page of a traffic exchange.
Lastly, I want to point out taking advantage of things going on in our industry. For example, maybe start an email capture about letting people know about Black Friday sales when it’s current. Let everyone know where all the good sales are. Maybe work with some owners to give you exclusive deals just a little bit better than regular. Say a promotional special is running at some big sites. State after your done collecting x, let me give you this free report, let me handle this for you. People will recognize the promotion reference. You leverage it.
What currently is going on in the Super Bowl, a much larger scale, or what is going on in your niche industry is something to leverage. Hope this helps your business.