It’s Not Business Wizardry, It’s Something More Human
Do you like smaller profits quickly or are you able to accept a delay for larger profits? They are very different mind sets. We were recently discussing the excitement needed for member retention in our industry. Actually receiving a payout was a result that we agreed would keep people around.
How much money someone is interested in and how long they are willing to wait for it produces two mindsets. These approaches might blend a little and certainly one could change the way they see things, but, here are the two I identified.
Spell #1 Built for Speed Mindset: This person is in an extreme hurry to earn money. If they even look at training it is to skim over it. They want to do something quickly and they want to get paid. I see this mindset being happy with smaller earnings ,but, they want to see that x program is paying and working quickly. It should be noted that the extreme of this person is looking for huge profits quickly and is most likely going to leave all industries they try.
Spell #2 Learn, Plan, and Profit Bigger Later Mindset: This person is more patient. They are more comfortable with a set up plan for long term profits. For sure they are not trying a desperate measure to quickly earn money. The focus is to learn the business and take the steps necessary to building a long term bigger profit. I tend to see this person as understanding that investment of time and/or money into their business is necessary for bigger profits. They have less interest in prizes and smaller amounts of money. Instead, they look to convert the traffic to eventual sales.
Total success by group 2 is achieved in our industry by:
- Allowing enough time for people to come to know, like, and trust you. This includes the visual recognition of what you stand for in graphics and perhaps video.
- Learning how to use an email service and write emails that convert.
- Stand out with creative, well designed advertisements.
- Continued exposure in effective traffic sources.
- Participating in a network.
- Learning about the product or service that your backing and/or the creation of a website.
- Add in your suggestions to comments 🙂
How do we as an industry work with these two groups of people? Well, that is the fun part and challenge. While we are at it, let’s throw in a group of people that are looking for entertainment. It is intriguing to see how we have provided solutions so far and the future is sure to bring some cool ideas.