Have Ideas Not Beliefs
Confession: I don’t know everything. Do you know everything? It is quite interesting to me that in business confidence and influence sells. However, do we take care to realize that we are in a changing environment? It’s even more so if it is internet business and technology. Our thoughts should be flexible. I’ve always been a fan of have ideas not beliefs.
Gary Vaynerchuk, a man taking a 3 million dollar business to 60 million, admits that he contradicts himself. I appreciate that kind of honesty. People that are influenced by Gary accept his contradictions and respect him for his raw, honest opinion.
When I write it is many times establishing a point, but, I’m honest enough to say that I could end up contradicting myself. Are you flexible enough to do that? In all reality, if your brave enough to express your opinion, sometimes you are going to be wrong.
When we claim to know something it is often based on math, what we have learned, and our experience in business. For instance, in our industry, the training of the Cash Surfing Network reveals mathematically where people are spending money and how much on average per signup. The results are obviously bias of people spending money at the specific site CSN.
I could easily present my findings as here is where people are spending money. Yet, it’s more accurate to let you know that these results are from members advertising the Cash Surfing Network. What you advertise and how influences results. Do your own Tracking.
In life and business verify things against your direct experience. I liked it when J.S. Gilbert recently said question everything. He is exactly right. When drawing conclusions look for repeatable, consistent patterns. These are good indicators of relevant information to understanding the world. However, nothing is ever 100% fact. (You are free to disagree with me on that. Maybe I’ll contradict myself and state there are facts tomorrow.) Instead, we continuously prove and manage ourselves accordingly. The majority of people once believed the world was flat. It isn’t, in case your behind the times.
Take a look at the scientific method. Most people think scientific law is absolute. Yet…
“A scientific law is much more flexible. It can have exceptions, be proven wrong or evolve over time, according to the University of California.”- Livescience.com
Taking it back to our industry. To make sense of traffic sources, look over all the ranking lists. We can see patterns of sites ranking consistently high. These would be very good spots to try out when looking for traffic sources that produce. Always be aware that sources can saturate and start effecting your results. But, I’ll say it again, do your own tracking.
Lastly, most people can study business statistics and history to provide themselves with a workable, foundation for success. However, it’s creativity and heart that are the predictors of big success. I’ll leave you with a couple quotes.
“Imagination is More Important Than Knowledge”- Albert Einstein
“We know what we know, know there are things we don’t know, and there are things we don’t know we don’t know.”- D.H. Lawrence