What You Got Front End That Makes or Breaks Your Back End?

That’s a Nice Front End!  For those that take me literally front end in this post refers to the Attractive Value you use to Market, not necessarily a car front end.

Marketing in Traffic Exchanges has a lot to do with capturing someone’s interest quickly.  If you know this then you know to use attractive images and promise something of value that pertains to your target audience.  When you go to collect someone’s email address with a squeeze/capture page what is it that they can’t resist?  What will they find out by hearing from you?  What will they get?  What’s in it for them?  Why should they click on your advertisement?

If you do take the step into website ownership such as owning a traffic exchange or a tool to help the industry do you see how the value of the site is your magnet and attraction?  It becomes your front end, the attraction, the magnet, the home base.  Now if you get this front end to something of high quality, happy affiliates can help you build your list/email addresses/contacts.

If you gain the trust of your contacts/list then it becomes an easy matter to benefit from the rewards of referring people to your suggestions, the famous back end marketing!

Be thinking out there in the surf, in the industry, stay alert and alive.

Your Business Will Be All the Better!

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It’s Awful, the Industry Blew Up, Cats and Dogs Pandemonium

Side Note Does This Look Like Charles from Topflighttraffic.net?
   Paypal said goodbye to the traffic exchange and mailer industry.  It’s a crushing blow and the way they handled it is unethical.  A so called reputable payment processor stops payments without warning and freezes funds??
   In light of what happened, my next question is what are you going to do about it?  I’m assuming that you are not going to leave the industry or you probably wouldn’t even be reading this.
   We have added the payment processors payza and solid trust pay to the mix.  I’m a big fan of Solid Trust Pay as they have always handled our withdrawals and their business record of ten years is eye opening.  They take security seriously.
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   We suddenly released what I call a members market.  We dropped prices for our lifetimes in an effort to build up funds at payza.  But… whats coming for the future?
   There has been talk of a script/software release in the future with terms of service/acceptable use attached to it.  It may involve the policing of sites as well.  Someone already said it “They are going to tell us how to run our business”…
   What are your opinions about what happened, your answers to the future, did a certain revenue share program cause all the problems?, and was paypal ethical?  Comments welcome!

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Santa Checks His List Building Twice!

List Building Santa Check’s it Twice!

 

    If you get yourself a large responsive list then it will feel like Santa is coming to town.  Big gifts will be bestowed upon you!

   What would you give up your email address for?  If your interested in knowing something bad enough you would right.  Therefore, it is indeed what you know and your sharing it in emails that is attractive to a potential subscriber.  It’s also what you might be sharing in the future, so it benefits you to build credibility and to have regular helpful emails going out.

   It’s also fair to say that you might subscribe to learn more about a person and who they know.  You might be interested in who they network with.  What better way to show your interest in a person than showing them your interested in what they have to say in emails.

   So it pays to build relationships if you desire a following.  People may subscribe to start the process of building a relationship with you and your network.

   In addition, I’d like to add it’s what you have to give as well.  For instance, maybe you can offer a discount on something that no one else can.  I’d whip my email address out for something I’d like a discount on, wouldn’t you?

   Hopefully, this got you thinking about what you can offer others to build that list.  Putting this all together, what can you learn that is most valuable to others, who is the most influential, and what do you have to give?  The rest is just presentation right…

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Cast 2 Powerful Spells for Solid Retention

It’s Not Business Wizardry, It’s Something More Human

   Do you like smaller profits quickly or are you able to accept a delay for larger profits?  They are very different mind sets.  We were recently discussing the excitement needed for member retention in our industry.  Actually receiving a payout was a result that we agreed would keep people around.

   How much money someone is interested in and how long they are willing to wait for it produces two mindsets.  These approaches might blend a little and certainly one could change the way they see things, but, here are the two I identified.

   Spell #1 Built for Speed Mindset: This person is in an extreme hurry to earn money.  If they even look at training it is to skim over it.  They want to do something quickly and they want to get paid.  I see this mindset being happy with smaller earnings ,but, they want to see that x program is paying and working quickly.  It should be noted that the extreme of this person is looking for huge profits quickly and is most likely going to leave all industries they try.

   Spell #2 Learn, Plan, and Profit Bigger Later Mindset: This person is more patient.  They are more comfortable with a set up plan for long term profits.  For sure they are not trying a desperate measure to quickly earn money.  The focus is to learn the business and take the steps necessary to building a long term bigger profit.  I tend to see this person as understanding that investment of time and/or money into their business is necessary for bigger profits.  They have less interest in prizes and smaller amounts of money.  Instead, they look to convert the traffic to eventual sales.

   Total success by group 2 is achieved in our industry by:

  1. Allowing enough time for people to come to know, like, and trust you.  This includes the visual recognition of what you stand for in graphics and perhaps video.
  2. Learning how to use an email service and write emails that convert.
  3. Stand out with creative, well designed advertisements.
  4. Continued exposure in effective traffic sources.
  5. Participating in a network.
  6. Learning about the product or service that your backing and/or the creation of a website.
  7. Add in your suggestions to comments 🙂

 

   How do we as an industry work with these two groups of people?  Well, that is the fun part and challenge.  While we are at it, let’s throw in a group of people that are looking for entertainment. It is intriguing to see how we have provided solutions so far and the future is sure to bring some cool ideas.

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Get Your Hall Pass Permission for Email Marketing!

Get the Goat Head, I mean Go Ahead, before Suggesting

   How many times have you seen an alien email hit your inbox?  For the most part known as spam, it’s not very effective in terms of conversion.

   Contrast that with an email that somebody actually wants to read and receive.  Your open rate will sky rocket and your eventual suggestions will get the attention they need.  Check out what a famous marketer, Seth Godin, thinks permission marketing is.

   Looking around in our industry surfing I think there is a lack of list building that reflects a personal nature and relationship building.  Some may argue that there is a lack of list building in general.  It begs the question why when there is a tool to easily help you email market.  You can learn to make your own capture pages as well.

   You may see websites from affiliates that ask for an email address and those sites may already have made email series, but, the personal, original construction of an email series is kind of rare.  If sticking out is part of the marketing game then taking on this little bit of extra work is worth it.

   People are looking for unique, accurate insight that they can’t get any where else.  Many times I believe our industry is short on ideas to attract email subscriptions and what to write about.

   I’d like to brain storm with you.  Free, helpful stuff is always a good trade for an email.

Ideas to Capture an Email Address

Free Traffic Report– Direct them to the CSN training to see how much money has come in on average per signup and the total amount of signups from specific traffic sources.  In addition, you might gather the various traffic ranking lists and give your unique insight and tips.

A Free Ebook– They subscribe and then receive a useful ebook to help them.

The Giveaway– Have a contest to give away something of high value.  Obviously, you can’t get everyone a big prize, but, people will give you their email address for a chance.  If your a blogger, I went ahead and researched some plugins to help.

Some specific examples:

Where to find the Best Hot Buck Places

How to win at collecting CTP XP

Tips for Motivation

Tips for Health for Working from Home

   Please leave some comments if you have some helpful ideas.

Remember the personal branding.  Think about putting your picture or video on the capture page.  Lastly, treat your list right by providing useful information to show you care.

   List building has the advantage of potential repeat sales and it’s a low cost way of internet business when it comes down to it.  Constructing an entire website requires a bigger investment and you may not be ready for that.

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