Santa Checks His List Building Twice!

List Building Santa Check’s it Twice!


    If you get yourself a large responsive list then it will feel like Santa is coming to town.  Big gifts will be bestowed upon you!

   What would you give up your email address for?  If your interested in knowing something bad enough you would right.  Therefore, it is indeed what you know and your sharing it in emails that is attractive to a potential subscriber.  It’s also what you might be sharing in the future, so it benefits you to build credibility and to have regular helpful emails going out.

   It’s also fair to say that you might subscribe to learn more about a person and who they know.  You might be interested in who they network with.  What better way to show your interest in a person than showing them your interested in what they have to say in emails.

   So it pays to build relationships if you desire a following.  People may subscribe to start the process of building a relationship with you and your network.

   In addition, I’d like to add it’s what you have to give as well.  For instance, maybe you can offer a discount on something that no one else can.  I’d whip my email address out for something I’d like a discount on, wouldn’t you?

   Hopefully, this got you thinking about what you can offer others to build that list.  Putting this all together, what can you learn that is most valuable to others, who is the most influential, and what do you have to give?  The rest is just presentation right…

Show You Care and Share

Cast 2 Powerful Spells for Solid Retention

It’s Not Business Wizardry, It’s Something More Human

   Do you like smaller profits quickly or are you able to accept a delay for larger profits?  They are very different mind sets.  We were recently discussing the excitement needed for member retention in our industry.  Actually receiving a payout was a result that we agreed would keep people around.

   How much money someone is interested in and how long they are willing to wait for it produces two mindsets.  These approaches might blend a little and certainly one could change the way they see things, but, here are the two I identified.

   Spell #1 Built for Speed Mindset: This person is in an extreme hurry to earn money.  If they even look at training it is to skim over it.  They want to do something quickly and they want to get paid.  I see this mindset being happy with smaller earnings ,but, they want to see that x program is paying and working quickly.  It should be noted that the extreme of this person is looking for huge profits quickly and is most likely going to leave all industries they try.

   Spell #2 Learn, Plan, and Profit Bigger Later Mindset: This person is more patient.  They are more comfortable with a set up plan for long term profits.  For sure they are not trying a desperate measure to quickly earn money.  The focus is to learn the business and take the steps necessary to building a long term bigger profit.  I tend to see this person as understanding that investment of time and/or money into their business is necessary for bigger profits.  They have less interest in prizes and smaller amounts of money.  Instead, they look to convert the traffic to eventual sales.

   Total success by group 2 is achieved in our industry by:

  1. Allowing enough time for people to come to know, like, and trust you.  This includes the visual recognition of what you stand for in graphics and perhaps video.
  2. Learning how to use an email service and write emails that convert.
  3. Stand out with creative, well designed advertisements.
  4. Continued exposure in effective traffic sources.
  5. Participating in a network.
  6. Learning about the product or service that your backing and/or the creation of a website.
  7. Add in your suggestions to comments 🙂


   How do we as an industry work with these two groups of people?  Well, that is the fun part and challenge.  While we are at it, let’s throw in a group of people that are looking for entertainment. It is intriguing to see how we have provided solutions so far and the future is sure to bring some cool ideas.

Show You Care and Share

Get Your Hall Pass Permission for Email Marketing!

Get the Goat Head, I mean Go Ahead, before Suggesting

   How many times have you seen an alien email hit your inbox?  For the most part known as spam, it’s not very effective in terms of conversion.

   Contrast that with an email that somebody actually wants to read and receive.  Your open rate will sky rocket and your eventual suggestions will get the attention they need.  Check out what a famous marketer, Seth Godin, thinks permission marketing is.

   Looking around in our industry surfing I think there is a lack of list building that reflects a personal nature and relationship building.  Some may argue that there is a lack of list building in general.  It begs the question why when there is a tool to easily help you email market.  You can learn to make your own capture pages as well.

   You may see websites from affiliates that ask for an email address and those sites may already have made email series, but, the personal, original construction of an email series is kind of rare.  If sticking out is part of the marketing game then taking on this little bit of extra work is worth it.

   People are looking for unique, accurate insight that they can’t get any where else.  Many times I believe our industry is short on ideas to attract email subscriptions and what to write about.

   I’d like to brain storm with you.  Free, helpful stuff is always a good trade for an email.

Ideas to Capture an Email Address

Free Traffic Report– Direct them to the CSN training to see how much money has come in on average per signup and the total amount of signups from specific traffic sources.  In addition, you might gather the various traffic ranking lists and give your unique insight and tips.

A Free Ebook– They subscribe and then receive a useful ebook to help them.

The Giveaway– Have a contest to give away something of high value.  Obviously, you can’t get everyone a big prize, but, people will give you their email address for a chance.  If your a blogger, I went ahead and researched some plugins to help.

Some specific examples:

Where to find the Best Hot Buck Places

How to win at collecting CTP XP

Tips for Motivation

Tips for Health for Working from Home

   Please leave some comments if you have some helpful ideas.

Remember the personal branding.  Think about putting your picture or video on the capture page.  Lastly, treat your list right by providing useful information to show you care.

   List building has the advantage of potential repeat sales and it’s a low cost way of internet business when it comes down to it.  Constructing an entire website requires a bigger investment and you may not be ready for that.

Show You Care and Share

Shocking Confession of an Internet Business Owner

Have Ideas Not Beliefs

Confession: I don’t know everything.  Do you know everything?    It is quite interesting to me that in business confidence and influence sells.  However, do we take care to realize that we are in a changing environment?  It’s even more so if it is internet business and technology.  Our thoughts should be flexible. I’ve always been a fan of have ideas not beliefs.

   Gary Vaynerchuk, a man taking a 3 million dollar business to 60 million, admits that he contradicts himself.  I appreciate that kind of honesty.  People that are influenced by Gary accept his contradictions and respect him for his raw, honest opinion.

   When I write it is many times establishing a point, but, I’m honest enough to say that I could end up contradicting myself.  Are you flexible enough to do that?  In all reality, if your brave enough to express your opinion, sometimes you are going to be wrong.

   When we claim to know something it is often based on math, what we have learned, and our experience in business.  For instance, in our industry, the training of the Cash Surfing Network reveals mathematically where people are spending money and how much on average per signup.  The results are obviously bias of people spending money at the specific site CSN.

   I could easily present my findings as here is where people are spending money.  Yet, it’s more accurate to let you know that these results are from members advertising the Cash Surfing Network.  What you advertise and how influences results.  Do your own Tracking.

   In life and business verify things against your direct experience.  I liked it when J.S. Gilbert recently said question everything.  He is exactly right.  When drawing conclusions look for repeatable, consistent patterns.  These are good indicators of relevant information to understanding the world.  However, nothing is ever 100% fact.  (You are free to disagree with me on that.  Maybe I’ll contradict myself and state there are facts tomorrow.)  Instead, we continuously prove and manage ourselves accordingly.  The majority of people once believed the world was flat.  It isn’t, in case your behind the times.

Take a look at the scientific method.  Most people think scientific law is absolute.  Yet…

   “A scientific law is much more flexible. It can have exceptions, be proven wrong or evolve over time, according to the University of California.”-

   Taking it back to our industry.  To make sense of traffic sources, look over all the ranking lists.  We can see patterns of sites ranking consistently high.  These would be very good spots to try out when looking for traffic sources that produce.  Always be aware that sources can saturate and start effecting your results.  But, I’ll say it again, do your own tracking.

   Lastly, most people can study business statistics and history to provide themselves with a workable, foundation for success.  However, it’s creativity and heart that are the predictors of big success.  I’ll leave you with a couple quotes.

   “Imagination is More Important Than Knowledge”- Albert Einstein

   “We know what we know, know there are things we don’t know, and there are things we don’t know we don’t know.”- D.H. Lawrence

Show You Care and Share

Name One Big Business and I Guarantee It Funnels!

All Roads Lead to Rome

Just as Blogging, Social Media, and Emails Lead Back to…?

Big Business and Profit!

   As you approach making money online and creating a business think of a funnel, a jelly fish, and foot prints in the sand.

   Let’s start off with defining a sales funnel.  A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer.- as defined by

   Here are a couple images on sales funnels to get our juices rolling.  The first from McKinsey and Company.  The second from Kevan Lee with

   An easy way to study this is to view the advertisement of the sales funnel Brandmetool.  We advertise BMT to be seen(awareness) in traffic exchanges because its highly targeted.  Brandmetool is about traffic sources.  Some people will see or be aware of BMT in social media and blogging.  The larger numbers of people begin on the left and we funnel down lower and lower to advocates.

   We didn’t cover the jelly fish and sand walking yet, so you’ll have to say tuned!

   Next, let’s discuss a possible, entire sales funnel for your very own online business.

   If you start with affiliate work such as the Cash Surfing Network and/or Brandmetool then you’ll face a similar challenge as us.

   That challenge is where to bring awareness to the top of your funnel.  The top of your funnel as an affiliate may be a BMT capture page, CSN capture page, or a blog and/or capture page about working from home, working online, increasing website traffic, generating part time income online, etc.  It makes sense that the more general your topic is the more competition you will have.

   If you would like to read more about funnels, this post from buffer is quite detailed, How to Build Social Media into Your Sales Funnel.

   The jelly fish and foot prints in the sand.

   A jelly fish has long tentacles that food runs into and gets caught.  It’s useful to think of making our online presence like big jelly fish.  We want to be seen in many different places(tentacles) and have them all lead back to our sales funnel.  Paid advertising, blogs, social media, and emails are all examples of ways of reaching people(tentacles).  Obviously, we will not be stinging our finder, but instead, we will inject them with value so they are happy they found us.

   Foot prints in the sand is another way to illustrate leaving pathways that lead back to your sales funnel.  As you walk along through the internet make sure to leave digital foot prints.  Always leave the way back to you and your sales funnel.  Now that you have these vivid pictures you won’t forget 🙂

   Show me a big business and they’ll be using emails, have a social media presence, and have a blog.  To them a sales funnel is as easy as walking in the sand.

Show You Care and Share